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- This here ain't an e-zine! Ninety-nine percent of your so-called content is nothing but a bunch of your affiliate links. Has it occurred to you that I might want real information, not ads? Ok, so you publish some articles, but 50 other e-zines just published them last week. And you wonder why you're getting a lot of unsubscribe requests.
- You expect me to read through your e-zine? Your format's all messed up and it's obvious you never take time to double-check how your e-zine looks like when it lands on my inbox. You could make it easier on me by using a clean format -- say, at 65 characters per line and with lots of white spaces?
*IF YOU HAVE A SITE, how are you talking to me?
- Kill me with your pop-ups and pop-unders! I visit your site out of curiosity or genuine interest in what you have to offer there, and as soon as I get to your site, a pop-up well...pops up. But that's OK, 'cause I can close
pop-up without even looking at it. So I continue to look at your site. I click a link on your main page and wow, another pop-up pops up! Again, it's OK, 'cause I can close it right away. I click 3 other links from your site and each time I do, there's a pop-up. So I've had it! I click X on browser where your URL is and I get even more pop-ups. And I discover too late that aside from pop-ups, you've got pop-unders working for you. I'm glad I didn't bookmark your site because I'm not going to go back there again.
- The least you can do is be professional... If you don't plan on learning HTML or creating your sites from scratch, can you at least take advantage of your WYSIWYG editors and make your site look professional? No, professional doesn't mean an animated dog running across top of your page. No, professional doesn't mean one long page containing all affiliate banners and buttons you can fit in there. No, professional doesn't mean using a size 1 Arial Narrow font in fuschia against a yellow background. And no, professional doesn't mean putting a "Love Me Tender" midi on your site where you're selling your latest e-book.
So here I am, someone who is on receiving end of your message -- whether you're trying to tell me about your services or your products, get me to read your e-zine or visit your site.
Really...how are you talking to me?
Shery wrote an e-book on a topic that will help you talk to your clients, subscribers or visitors instead of running them over and scaring them away. Creating and offering e-mail workshops can and will help you build a credible reputation online. She has a demand-sensitive, one-time offer going at http://www.EmailWorkshopsHowTo.com but she's not going to twist your arm and tell you to go there right away.
