Continued from page 1
11. “Winner’s circle.” Recognize success of a subscriber, a partner, or someone in your industry or community.
12. How-to’s. Give easy-to-follow instructions for completing a task, such as writing a marketing e-mail, or a project such as purchasing a content management system.
13. Account-specific information. If your subscribers can “self-serve” at your web site, let them know of any system enhancements: “Did you know you can now track your order online?”
14. Instant information. Provide easily downloadable information: a white paper, a PowerPoint presentation, a demo.
15. Calendar of events. Include your speaking engagements, conference presentations, and product demos on your calendar as well as other events of interest to your subscribers.
16. Conference coverage. Report on noteworthy conference sessions, keynote speakers, and any goodies you received.
17. Networking. Invite your subscribers to respond to blog posts, attend real or online meetings, or join discussion groups.
18. Legal update. Let your subscribers know about any changes in laws or regulations that affect them.
19. Time-sensitive reminders. Tell subscribers about important deadlines for grant applications or proposals, etc.
20. Survey. Ask subscribers to participate in a survey or poll, then publish and interpret survey results in next issue
21. Coupon. Give subscribers a printable coupon for a product, service, or consulting session.
22. Industry update. Post industry-related news feed on your site to provide breaking news.
23. Trend spotting. Give subscribers a heads-up on new trends that will affect their business or lifestyle.
24. Giveaway or sweepstake. Offer a premium for responding, subscribing, or purchasing something from you. Give away a book, a special report, a digital camera, or another gift.
25. Testimonial. Share praise your customers shower on your company. Not only will you build business, you’ll help subscribers understand all ways they might work with you.
26. Successful project feature. Write a short summary of a current project that went well. Tell what you accomplished and how you did it. This list will get you thinking about your newsletter content in a new way.
No doubt your newsletter team will come up with other content ideas. But beware! Perhaps novelist John Steinbeck was thinking of ideas for newsletter content when he said: “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.”