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Rather than get together and agree a format for high definition DVD, industry has split in two and is producing two different versions. In red corner is Toshiba, which has developed HD-DVD and has signed up numerous film companies as supporters, including Warner Brothers, New Line, Paramount, and Universal Pictures.
In blue corner, is, if you'll forgive pun, Sony's Blu-ray. Sony intends to use Blu-ray as format for next generation of PlayStation and has signed up Disney, and MGM, and is expected to add 20th Century Fox to list.
Currently major Hollywood studios are split down middle with almost exactly half of them in each camp.
HD-DVD has been developed by Toshiba and NEC and has support of influential DVD Forum, whereas Blu-ray is supported by Phillips, HP, Sharp, Pioneer, Panasonic, and Sonic Solutions.
Microsoft stands to benefit whichever format succeeds as its Windows Media 9 video codec has been approved for use in HD-DVD and Blu-ray content. Apple's H.264 codec has also been approved for both Blu-ray and HD-DVD.
Kenny Hemphill is the editor and publisher of The HDTV Tuner