Written by Bob McElwain

Continued from page 1

Another Parallel

Newspapers are written for people in a hurry. So is a website. Thusrepparttar pattern of turning to an inner page to finish an article begun onrepparttar 129934 first page, compares in some ways to clicking off your home page to another for further information. Then clicking back.

And Another

If your home page is cluttered with graphics and/or ads, ponder some before deciding to leave them. The front page of a newspaper is all about easy reading and drawing people into inner pages. There are no ads and photos are minimal. This is a great formula for your home page as well.

Inner Pages

As with a newspaper, you fire your biggest guns on your home page. Thus your inner pages will have to make do with lesser benefits, unless a neat way can be found to restaterepparttar 129935 originals. Newspapers to a very good job with their inner pages. We would all do well to follow suit.

Print And Competition

Competition inrepparttar 129936 print media is awesome. Of all forms, newspapers seem to facerepparttar 129937 greatest challenge. All find it difficult to make profits. And indirect competition through books and magazines adds to woes. Television steals newspaper readers byrepparttar 129938 millions.

Publishers struggle with this burden every day. They must continue to beatrepparttar 129939 competition or go broke. There is no option but to seek to put out a better paper today than was produced yesterday.

Is The Web Less Competitive?

There are some who would argue it is less competitive, but I'm not one of them. Withrepparttar 129940 flood of existing business expanding torepparttar 129941 Web, I feel competition is increasing at an awesome and increasing rate. And I see no end in sight.

As webmasters, though, we do have one distinct advantage over newspapers - We don't have to do it every day. A newspaper is history tomorrow. We hope our websites have a somewhat longer span. Onrepparttar 129942 other hand, we best get it right, and make some changes now and then to keep it that way.

Every time I see a newspaper headline that grabs at me, it reminds of my website. Mentally I begin yet another review of my headlines, content and format. I continue to learn a lot from newspapers about grabbing and holding attention. It might work for you as well.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lists.dundee.net Web marketing and consulting since 1993 Site: Phone: 209-742-6349


Written by Bob McElwain

Continued from page 1

This version is only 28 words. Which ofrepparttar above do you prefer? Actually this is another trick question in two ways.

First, it'srepparttar 129931 wrong question. You should be asking what your readers prefer. The better question is which ofrepparttar 129932 three versions best makesrepparttar 129933 point clear to your readers? And which will they find easiest to read?

Second, what you prefer does not matter. That's just personal reading taste. What does matter is which ofrepparttar 129934 above better fitsrepparttar 129935 way you want to write.

I might userepparttar 129936 original form to introduce a topic. Then follow up with a paragraph or two about each ofrepparttar 129937 key points included or implied inrepparttar 129938 sentence. However, Revision #1 is stronger, and usually my choice.

5) Use Bulleted Text

Revision #2 is a bit blunt. It doesn't flow well from beginning to end. If your writing tends to be in this form, use lots of bulleted text. In this format, brief works great. Further, there's no requirement for even complete sentences.

Subheadings ...

> Flow fromrepparttar 129939 headline

> Reveal a major benefit torepparttar 129940 reader

> Collectively describe page content

> Are often all your visitors sees when scanning

Bulletting allows brevity. And it makes it easy for your readers to follow. One thing I love about this format is that it adds more space torepparttar 129941 page. It helps to erase that sense of great black globs of text.

6) Edit and rewrite. Then do it again. And again.

Editing often lifts modest work to first rate. But to make this happen, think of this fundamental task as more than editing. Think of it as rewriting. Do so routinely, and your work will improve with every piece you write. Always seek ...

> A better word than one you have used, and a simpler one is best

> Try to replace several words with fewer

> Rewrite an entire sentence, even a paragraph, if you can find a way to make your point more clearly and/or briefly

Wrapping Up

You can beef up your writing just as you can improve any skill. All it takes is time. Inrepparttar 129942 above,repparttar 129943 need for rewriting part of your work isrepparttar 129944 item most often overlooked.

It's tough to impossible to keep all such ideas in mind as you seek to communicate your thoughts. One effective approach is to focus on one idea each time you begin writing.

If you seek to improve one aspect of your work in each writing session, then edit and rewrite, your work will constantly improve. Try it. And see for yourself.

Bob McElwain, author of "Your Path To Success." How to build ANY business you want, just the way you want it, with only pocket money. Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net

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