d) Content

When a typical user surfs internet, they are generally looking for information. So to make your site useful and attract visitors, you will need to fill it with good content and information.

If you are not sure what type of content to fill your website with, explore your competitors' websites, and try to get a feel of what type content works and what doesn't. Pretend to be a potential customer, and see what parts of your competitors' websites appeal to you, then base your own website on similar themes.

However, do not copy content from other websites: that's called plagiarism. Try to fill your website with unique content based on your own knowledge and experience. Visitors will find that you are an expert in subject and feel more trusting and inclined to buy from you.

e) Keyphrase Optimization

This step of process is targeted to bring more visitors to your website via search engines. When users search web for information, they will most likely do so at one of many search engines around, such as Google, MSN, or Yahoo. When searching, they will enter certain keywords or keyphrases into search engines to find what they are looking for.

One of methods to getting your website more visible in search engines is to optimize it for keyphrases that visitors usually search for. Wordtracker is a very useful tool to learn which are more popular keyphrases in your industry, and which ones have very little competition from other similar websites.

Once you know which keyphrases are good for your website, you can then optimize website. With your content ready and separated into relevant pages and sections on your website, it is recommended that you optimize each page for one or two relevant keyphrases. You can do so by repeating keyphrases throughout page (but don't overdo it!). The "sweet spot" of how many repetitions is required, is still being discussed and analyzed by various experts; and an exact number or percentage is not known.

By optimizing each page for different keyphrases, you are "covering all your bases" to attract visitors who might use different phrases to reach you website. If you need further help on keyphrase optimization, you can check out SEOResearchLabs.

When you've finished planning layout and design of your website, and prepared optimized content, you can proceed to third step, actually setting up your website and putting your internet business on web, which you can find at:

http://www.onlinebiz-help.com/step3.html