Continued from page 1
7. RECORDINGS You could record peoples testimonials over phone with a mini tape recorder. Then, take recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear actual testimonial.
8. E-MAIL MESSAGES When you get e-mail testimonials, publish entire e-mail message instead of just contents. It will be more believable because it will include date, time, subject, who it's from and who it's to.
9. CONTACT INFORMATION When you get testimonials from people, ask them if you could include their contact information under testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.
10. ONLINE VIDEO If some of people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine.
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July, 2005. Zabang