Guerrillas Need An Optin List

Written by John Botscharow

Continued from page 1

Once you have defined your area of expertise and your target market, then you can get a pretty fair idea of what your content should be, at least to begin with. It helps if you start subscribing to other newsletters that targetrepparttar same subscribers you do. This will give you a more specific idea ofrepparttar 124360 kind of content you need to develop. But, let me stress again, this is onlyrepparttar 124361 starting point.


A side bar here! If you've followedrepparttar 124362 seven steps of developing a guerrilla marketing plan that I laid out in an earlier article, these three questions should already be pretty much answered in that plan.


Now that you have decided onrepparttar 124363 area of expertise,repparttar 124364 target market, andrepparttar 124365 type of content you want to provide,repparttar 124366 question becomes: How do I provide that content? The most obvious answer is through your own newsletter. But there are other options as well.

for instance, you could publish a series of reports or a book. You could write a column for someone else" s newsletter. You could do a radio or television show. You could do a series of audio or video tapes. Or you could dorepparttar 124367 on line equivalents of any of these. But there is one important factor common to any and all of these possible tactics.

Your content must include original material written and developed by YOU! It certainly will not hurt to have material by acknowledged experts in your field, especially if their advice corroborates yours. But you must include ORIGINAL material. The more original material you can develop,repparttar 124368 better inrepparttar 124369 long run for you.

Why is original material so important? It goes back torepparttar 124370 question we raised atrepparttar 124371 beginning about what an opt in list is and why an opt in list is so important, which we never finished answering.

Having your own list of people who requested YOUR information allows you to build credibility for yourself as an expert in your field. But that works only if your content is your own ORIGINAL content. If you provide too much content written by others, you only build THEIR credibility with your subscribers, not yours! It is YOUR reputation as an expert you want to develop, not mine or anybody else's.

Besides, it was YOUR information they were requesting, not mine, not anybody else's. Give them YOUR information - information which is valuable, important and relevant and original. This will build their trust and confidence in you!

That trust will be useful in two ways for you, but that'srepparttar 124372 subject ofrepparttar 124373 next article!


This article is copyrighted by 3R Marketing. All rights reserved. You may use this article in your newsletter as long asrepparttar 124374 article is left intact and thatrepparttar 124375 author information and this disclaimer are included.

Please send me a courtesy copy of your newsletter if you do use this article. Send it to:

John Botscharow is editor of the Web Guerrilla Journal and the R Market Daily. He is also one of the partners in 3 R Marketing. Visit them at and subscribe to one or more of their marketing newsletters.

Why I Don't Publish An Ezine...Even Though I Can't Seem To Shut Up!

Written by Roger J. Burke

Continued from page 1

Time is *all* we've got, inrepparttar final analysis, so it *must* be used wisely and profitably.

And, so it came to pass that She-Who-Must-Be-Obeyed looked at me critically - but kindly - one day and said, "Dear, why don't you take a rest from ezine writing...tell your subscribers about allrepparttar 124359 *really* good ezines that you read...that way, you won't leave them high and dry...and you'll have more time for finishing that book of yours. More time forrepparttar 124360 kids...and me, too!" Sherry arched one eyebrow, but smiled...sweetly.

She had a point.

Soothingly, she continued, "You can *always* come back to it...some day...when things are not so busy, hmmm?"

Strike two for Sherry.

I had to admit - it made sense. It was a real struggle, but with a sigh, I sent offrepparttar 124361 last edition, with allrepparttar 124362 necessary information aboutrepparttar 124363 ezines I valued highly. If my subscribers didn't sign up to them, well, at least they hadrepparttar 124364 information to act on, anytime they chose to.

I held ontorepparttar 124365 subscriber list, naturally, and email them from time to time, with useful and pertinent information. None has asked to be removed fromrepparttar 124366 mailing list yet.

Now, however, I could devote more time to those other - but necessary - tasks. You know,repparttar 124367 other ones that are about making money: getting e-books ready, promoting affiliate programs, developing business strategies andrepparttar 124368 like.

Don't get me wrong - ezines, of course, are also about making money, amongst other things. And, as Sherry said, one day, I may start another up, for I know there's one lurking inside me, somewhere - but not in online marketing per se.

I know there's a niche for us, out's only a matter of time.

Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at . If you have any comments or questions about this article, please send emails to . Copyright 2001, Online-Wealth. All rights reserved.

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