PHASE 2 is your web site copy and navigation. Are people coming to your site and looking around, or do they click away immediately?

To find out, it is best to have web sites statistics that include path visitors take once they get to your site, but you can get an idea about this by studying your web site statistics even if they do not provide this type of information. You know which page(s) you are promoting, are people looking at other pages as well?

If not, you must alter your web site copy, design or navigation. There are several places now where you can have your web site reviewed for free by other internet marketers. This can be very valuable information; learn from it to build a site that makes visitors feel confident enough to buy from you.

Also, be sure to send prospects directly to page that contains information you promise in your ad, it will make their visit quick, effective, and memorable. If you advertise a particluar product, send them to that page directly, rather than landing them on your home page and trusting that they will navigate to where you want them to be.

AFFILIATES can experiment with sending prospects to pages other than main page (if provided) to see if that makes any difference in their sales ratio.

PHASE 3 would be your order process. Are people looking around, going to order page and then leaving?

Here again, you need comprehensive web site statistics. If you do not have site paths statistics, pay close attention to number of hits each of your pages receive. If you see that many people go to order page, but do not buy, you will have to either rewrite your text to clear up misunderstanding, lower your price, display payment options more clearly, or implement some other change that makes ordering process quicker and easier.

Try to capture email addresses with a contest, free product, report or newsletter so that you can follow up with potential customers.

Of course, AFFILIATES would have no control over ordering process with a replicated site. I think this is important, so I will say it again: If you find that you are driving targeted traffic (not just click exchange hits) to your affiliate site, but not making any sales, you need to reconsider your offer: does it really have such a wide public appeal? Maybe new competition has arisen that has made your product less of a value? Have you given people enough time to consider your offer and have you followed up? Be objective!

DON'T GUESS! When you are having trouble generating sales, you need to track all of your activity (and activities of your visitors) to pinpoint where trouble lies. Only then will you know where you need to make changes. Without this kind of information, you are just guessing and that could be worse than leaving it alone.

6. A Day Trip to NASA: The Kennedy Space Center

Want a little inspiration and motivation for building effective teams? By visiting Kennedy Space Center, your team can witness how history and future, nature and technology, young and old meet for an unforgettable and highly creative journey through space and time. The Kennedy Space Center tells a compelling story of how United States built a space program that launched men to moon and have orbited satellites that have improved our life on earth.

7. A Day Trip to The Metropolitan Museum of Art

The Metropolitan Museum of Art, New York City, New York, has brought together thousands of works of art that display a full and extraordinary range of creativity which can enhance your team building efforts. See and hear a story of human deceit from “The Kitano Tnjin Engi Emaki,” a thirteenth century picture scroll. Open a discussion around historic moment when General George Washington led American revolutionary troops across Delaware in “George Washington Crossing Deleware.” Explore Korea’s distinctive cultural identity and ways in which arts of Korea have been affected by trade and diplomacy, by war and peace, and by religion and philosophy. This day trip is one that is filled with curiosity, creativity, and of seeing perspective of people and cultures from around world.

8. A Day Trip to NORDSTROM

Outstanding customer service and Nordstrom go hand in hand. Their innovative approach has allowed them to find out exactly what customer wants and then gives this with grace and style. A family-owned business, Nordstrom considers their customers a part of their extended family, and corporate culture supports and encourages salespeople to engage in intimate business dialogue and relationships with key vendors in each department. A visit to Nordstrom will teach you how to better respond to customer’s needs so that they will come back to you again and again and will teach you lessons of : valuing outstanding customer service, bonding with each and every customer, and giving people on frontline freedom to make decisions.

9. A Four-Day Hike on Appalachian Trail

From Katahdin in Maine to Springer Mountain in Georgia, Appalachian National Scenic Trail wanders ridges and valleys of Appalachian range for more than 2,168 miles. Those who have traveled this trek return feeling much more light- hearted, saying that they no longer sweat small stuff in life. One of biggest benefits of walking Appalachian trail is that you and your team will learn adaptability, and you will begin to appreciate people and things in life that you often take for granted. Many people report that even one week of hiking is a life changing experience. They realize that a fast pace of living and that money, prestige, and power are only surface deep…that true beauty of life lies in secrets of nature.

10. A Day of Brainstorming

A Super S.W.O.T. Session with a communications company is a great way to offer your company a highly creative day of brainstorming. This session should be a fast-paced, deeply probing session highly designed for your organization’s best thinkers. Using easels, drawing pads, and other audio visuals, a great facilitator will keep ideas flowing by asking you first to boil down your mission statement to ten words or less. From here, they focus on your Strengths, Weaknesses, Opportunities and Threats. These critical factors are listed, considered, and ranked to show you three most significant factors in each S.W.O.T. category. The results are always revealing and often quite surprising. A session can require as little as three hours—on up to a full day.