HOW TO DO IT

One of keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is likely to buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product. Why should they NOT buy it from you? You have proven yourself as honest and dependable, now cash in on that hard work.

DON'T BE AFRAID TO ASK

One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind. This is by far most powerful, yet virtually free, market research available in land. Use it wisely and your EXISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill need,and go to bank.

Who will Buy?

You can sell your short eBook for 6.95-$14.95, depending on how much your audience wants it and how well you write your sales copy. You can also give this book away to stimulate your audience to want whole story--the print book.

Online audiences read all kinds of books. Many will want shorter electronic version and be perfectly willing to print it. Others only want a book they can hold and enjoy on their nightstand a long time.They will buy longer version.

To publicize your books start writing short articles, anywhere from 400-1200 words on your book's topics. When you submit to Online ePublishers, Web masters and ezine owners, each article will be seen by thousands, even hundreds of thousands of Online readers. They are hungry for information. That's why they go to Web.

To bottom of ezine, add a signature file that gives your title, tag line, book title, free offer, phone numbers, and e and Web addresses.

While your title may impress some, your tag line is far more important. What major benefit do you bring potential buyers? For example, "Helps professionals make money on their books through Internet." Offer a free report or a free ezine to seal deal. Not only do more people want to know more about your book, you will have their email address to send further promotions to.

Divide and conquer. Use your one book as a spring board for many others and catapult your sales.