-- Build credibility by hosting, writing or producing a weekly healthy-eating column called, “Got Colors, Get Healthy.”

-- Socialize and be seen with other health-related well-known experts or people who exhibit healthy behavior such as: other dietitians, diet book authors, athletes, personal trainers, physiology professors and food scientists. Why? Because a person can create an implied credibility about themselves simply by hanging out with other experts. Generally speaking, people assume that because other experts let you hang with them, then you must be worthy of your “expert” status.

-- Pick a unique clothing and makeup style and stick with it. A simple example, perhaps every time you leave your house, you always wear something purple, a scarf, pin, shirt, tie or nail polish. The repetitive purple creates a subliminal image, that, after awhile, causes people, when they see you in news, at an event or in a magazine, to say, “I’ve seen her somewhere.” And from this statement they extract that you’re sought after, and therefore, you must know what you’re talking about.

-- Always evolve your image based on current trends. However, remember to make small changes, so as not to walk away from image you’ve been working hard to build.

Every entrepreneur’s image-building plan will be unique. In fact, it must be. It’s subtle differences about you as an entrepreneur that distinguish you from your competition. More importantly, it’s also these differences that help your customers find you, since you’ll be more able to effectively and affordably reach customers by selecting an image niche.

We can all learn something from Toby. In order to really be successful in our businesses, we need to learn what methods we're using that work best and get most response. The only way to do that is to try different methods and analyze results. I'm not going to go into mechanics of coding ads to determine which are pulling better, best web design techniques, or other technical aspects of your marketing efforts. That information is easily available. What I want you to really learn from this is that you DO have to test your methods, record results, and STICK WITH WHAT WORKS!

Toby does - and he is always successful!