Greeting Cards as Client Gifts

Written by Meredith Gossland of

Continued from page 1

Send greeting cards torepparttar pet directly with a coupon for dog treats or other pet supplies from a local pet supply store.

Real Estate Agents - Photograph your clients new home. Make 20 copies, put them in photo frame cards and give them to your client as "we've moved" cards to send to their friends. (not recommended for fixer upper homes)

If your client lives atrepparttar 147545 beach send cards with ocean motifs.

Go to mapquest or yahoo maps print outrepparttar 147546 map ofrepparttar 147547 immediate area of your clients new home make copies and slip into a photo frame. Mark their house's location with a happy face.

Auto Repair or custom shop Take before and after photos, sliprepparttar 147548 "before" photo into a photo card and attachrepparttar 147549 "after" picture torepparttar 147550 inside ofrepparttar 147551 card when you ask for referrals.

These are just a few examples ofrepparttar 147552 power of greeting cards in making a real connection with your clients. The cost $5-$10, butrepparttar 147553 result is a card that has real meaning torepparttar 147554 client. This kind of greeting card will generate conversation and referrals. A word of surerepparttar 147555 photographs are close ups withrepparttar 147556 pet (no red eye please), house or car clearly visible.

Owner, Lasting Impressions 2 unique corporate gifts and greetings

Gifts that Carry a Marketing Message

Written by Meredith Gossland of

Continued from page 1

3) Appropriate in Cost: The gift needs to remain preportional torepparttar value of each customer in terms of returns. ( Don't forget referrals here. If you have a customer that only purchases $100 annually but has given you 30 referrals that amount to $8,000 in sales, showrepparttar 147544 customer appropriate appreciation for those referrals.) Of courserepparttar 147545 cost ofrepparttar 147546 gift should be in direct relationship torepparttar 147547 amount of purchase. If your auto shop just sold a $20 oil change to a customer you aren't going to give them a $5 dollar gift certificate. But your client just purchased a $1,000,000 home from you they probably won't be impressed with a Home Depot $25 gift certificate. That is why it is so important to figurerepparttar 147548 cost in as a part of doing business. If you have been going "paycheck to paycheck" and are strapped for cash when you make a sizable sale and allrepparttar 147549 profits of that sale need to go to pay bills then you will be losingrepparttar 147550 opportunity to secure that customers loyalty. The cost of gifting needs to be set aside and used promptly to let clients know you appreciate their business. If you wait untilrepparttar 147551 end ofrepparttar 147552 year, they may have moved on to another company and you have lost them as a client. Its too little too late.

4) Branding: Finally, don't missrepparttar 147553 opportunity to brand your company through your gifts. If you sell office copiers, your gift might include a maintance service or monthly paper supplies, or a free toner. When your client thinks copiers make sure he thinks of your company only. Make your clients rave about how you "take care" of them. They will come to depend on you for your service and expertise as well as your products.

Owner Lasting Impressions 2 Corporate gifts and greetings

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