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QUESTION:
I have done well with my keyword research and Wordtracker has helped me to build some great high performance strategies. However, I want to add more great ideas for content (and sell even more product), but I feel like I have really hit a dead end? I think I've already chosen
best keywords.
ANSWER:
If at any time you feel that you've hit a dead end, then it's time to stop thinking about your product or service and start using Wordtracker's powerful database to help reveal a new strategy which you could employ. Your focus must be on your target audience's "behavior." Stop thinking in terms of how bad you want to sell
product and start examining how people might be searching for
product. Often you will discover that there can be "multiple target audiences" perfect for your product. You just have not realized it before. I'll guarantee there are many, many, more powerful niche phrases in Wordtracker's database of over 380,000,000 million queries within
last 60 days. To many Webmasters, those powerful killer phrases remain hidden and elusive.
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QUESTION:
Wordtracker has a feature to help me identify
most common spelling errors. How many misspelled words should I include in my keyword Metatag?
ANSWER:
The best thing here, is not to go wild with misspelled words. The keyword Meta Tag has always been a great place to include 2 or 3 misspelled words. As you may know,
keyword Meta tag is not even that influential anymore, but a couple of researched misspells will not hurt things.
TIP: A much more powerful use for an important keyword that you identifyas commonly misspelled, is to try using it in your Google Adwords campaign, if you are running one.
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QUESTION: Sometimes I just want to check
validity of one keyword phrase without looking at hundreds of other suggestions returned in Wordtracker's results. Is there any way to do this easily?
ANSWER:
Sure. On
main menu under Item 5. Multiple search, choose
second option down called Exact/Precise Search. Using this option will return details on just
specific keyword phrase you are looking for.
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QUESTION:
I would like to know how Wordtracker is for accuracy?
ANSWER:
Wordtracker uses results which are extracted from
Meta search engines so they are actually very pure. In other words, these are numbers which are not skewed by
use of automated querying software.
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QUESTION:
Which of
major search engines are best to focus on when doing research. I am assuming it is best to spend time studying Google.
ANSWER:
I guess it depends on which type of research you are doing. Certainly one of
best search engines to explore for keyword research is MSN. This is not only because a lot of folks are shopping on MSN but because MSN can still be influenced fairly quickly. (Secondary results are coming from Inktomi and for longer 3 or 4 word phrases and you can get real quick exposure by optimizing for results researched in MSN if you use paid inclusion.
On
other hand, if you are researching human behavior more than just keywords, I would stay focused on Google simply because you can discover great opportunities in Wordtracker for "behaviorally related" phrases. Let's face it, most folks (including your target audience) are searching on Google right now so it's still one of
"most revealing" places to help you understand what people are doing online.

John Alexander is the Co-Director of Training of Search Engine Workshops http://www.searchengineworkshops.com with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.