What kind of questions should be listed in your F.A.Q. section? Here are some of most common questions that many companies leave out.

1. Operating hours and phone numbers organized by department. 2. Return policies and procedures. 3. Local Sales Tax. 4. How customers can track their order status. 5. International Shipping policies. 6. How back orders are handled. 7. Expected response time to all types e-mail inquiries. 8. How to return damaged goods received. 9. The types of credit cards accepted and other acceptable methods of payment.

It is virtually impossible to answer all potential inquires in your F.A.Q. section. Once you have a good one set up, monitor new questions that come in and add them to your F.A.Q. section as quickly as possible. Help your shoppers help themselves and you'll retain your customers and you will increase sales!

7. Not knowing likes and dislikes of your page's reader. (You don't have to conduct a survey to find out -- you will get what you design into it.)

8. Giving your visitors too many options. (Yahoo! adds options to *keep* their multitude of regular visitors coming back. They did not, and could not, *get* that multitude with all those options. Ebay.com does not offer email accounts. Napster.com does not offer electronic greeting cards.)

9. Not knowing age bracket of your page's reader. (You don't have to conduct a survey to find out -- you will get what you design into it.)

10. Not knowing whether more men read your page than women, or vice versa. (You don't have to conduct a survey to find out -- you will get what you design into it. If you try for both, you will probably get neither.)