Great Copy Brings Sales

Written by Bob Osgoodby

Continued from page 1

You might have great copy, but ifrepparttar headlines are "blah" they may just click away. The use of blank lines and headings betweenrepparttar 101211 paragraphs simply makes it easier to read.

You should also be aware that there are many different line lengths used in email and in publications. Many times if your line length is too long, it will not wrap properly and you will have long and short lines, giving a jerky look, instead of ones which are uniform. Your best bet to avoid this is to use a line length of 60 or 65 characters, as even older email readers can read these lengths properly.

Most people read from left to right. It would therefore seem logical that allrepparttar 101212 text in your ad is aligned torepparttar 101213 left side ofrepparttar 101214 page. However - we are not talking about a lengthy document here. If your lines are short, and consist of only 4 or 5 lines, it might make more sense to center them onrepparttar 101215 page. This is a good idea if you are placing your ad in an ezine or newsletter. The text inrepparttar 101216 publication is left justified, and your use of a centered text ad will make it stand out.

While you might write great copy, you still might not make significant sales. The primary reason is that people seldom buy from a one-time ad. They will have to see your ad at least five to seven times before you can expect them to take any kind of action at all.

If you advertise in multiple places, userepparttar 101217 same ad in all places. People will soon start to identify with your ad, and just might takerepparttar 101218 next step.

Have you checked your copy lately? If not, you should. Great copy will bring sales.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit


Written by Bob Leduc

Continued from page 1

TIP: Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter. They do care that you helped so many new distributors just like them get off to a fast start last quarter that their production made you a top producer in your organization.


People buy things because they expect to gain something more valuable (to them) thanrepparttar money they spend to get it. What they expect to gain is a BIG BENEFIT. That's why they care -- IF they arerepparttar 101210 right prospects for your product or service.

You control whether or not they'rerepparttar 101211 right prospects. How? By targeting your advertising to reach prospects most likely to have a strong need or desire forrepparttar 101212 benefits provided by your product or service. It's easy to capturerepparttar 101213 attention and interest of prospective customers when they already need or wantrepparttar 101214 benefits you provide.

TIP: Be sure to promoterepparttar 101215 biggest single benefit you offer to prospects in your targeted market. If you target several different markets, determinerepparttar 101216 most important benefit for each and promote it in that market. The big benefit may be different for each market.

You may never be asked, "Who are you and why do I care?" But prospects and customers silently and unconsciously ask it every time they see your ad, visit your website or listen to your sales presentation. You'll see a dramatic increase in repparttar 101217 results of any ad or promotion when you automatically give themrepparttar 101218 answer.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

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