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You might have great copy, but if headlines are "blah" they may just click away. The use of blank lines and headings between paragraphs simply makes it easier to read.
You should also be aware that there are many different line lengths used in email and in publications. Many times if your line length is too long, it will not wrap properly and you will have long and short lines, giving a jerky look, instead of ones which are uniform. Your best bet to avoid this is to use a line length of 60 or 65 characters, as even older email readers can read these lengths properly.
Most people read from left to right. It would therefore seem logical that all text in your ad is aligned to left side of page. However - we are not talking about a lengthy document here. If your lines are short, and consist of only 4 or 5 lines, it might make more sense to center them on page. This is a good idea if you are placing your ad in an ezine or newsletter. The text in publication is left justified, and your use of a centered text ad will make it stand out.
While you might write great copy, you still might not make significant sales. The primary reason is that people seldom buy from a one-time ad. They will have to see your ad at least five to seven times before you can expect them to take any kind of action at all.
If you advertise in multiple places, use same ad in all places. People will soon start to identify with your ad, and just might take next step.
Have you checked your copy lately? If not, you should. Great copy will bring sales.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com