You might have great copy, but if headlines are "blah" they may just click away. The use of blank lines and headings between paragraphs simply makes it easier to read.

You should also be aware that there are many different line lengths used in email and in publications. Many times if your line length is too long, it will not wrap properly and you will have long and short lines, giving a jerky look, instead of ones which are uniform. Your best bet to avoid this is to use a line length of 60 or 65 characters, as even older email readers can read these lengths properly.

Most people read from left to right. It would therefore seem logical that all text in your ad is aligned to left side of page. However - we are not talking about a lengthy document here. If your lines are short, and consist of only 4 or 5 lines, it might make more sense to center them on page. This is a good idea if you are placing your ad in an ezine or newsletter. The text in publication is left justified, and your use of a centered text ad will make it stand out.

While you might write great copy, you still might not make significant sales. The primary reason is that people seldom buy from a one-time ad. They will have to see your ad at least five to seven times before you can expect them to take any kind of action at all.

If you advertise in multiple places, use same ad in all places. People will soon start to identify with your ad, and just might take next step.

Have you checked your copy lately? If not, you should. Great copy will bring sales.

TIP: Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter. They do care that you helped so many new distributors just like them get off to a fast start last quarter that their production made you a top producer in your organization.

PART 2: "...AND WHY DO I CARE?"

People buy things because they expect to gain something more valuable (to them) than money they spend to get it. What they expect to gain is a BIG BENEFIT. That's why they care -- IF they are right prospects for your product or service.

You control whether or not they're right prospects. How? By targeting your advertising to reach prospects most likely to have a strong need or desire for benefits provided by your product or service. It's easy to capture attention and interest of prospective customers when they already need or want benefits you provide.

TIP: Be sure to promote biggest single benefit you offer to prospects in your targeted market. If you target several different markets, determine most important benefit for each and promote it in that market. The big benefit may be different for each market.

You may never be asked, "Who are you and why do I care?" But prospects and customers silently and unconsciously ask it every time they see your ad, visit your website or listen to your sales presentation. You'll see a dramatic increase in results of any ad or promotion when you automatically give them answer.