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To create an animated GIF just use a GIF editor like GIF Animator, then include it in your web page just like any other animation. Nothing else needs to be done. One of great advantages of GIF89a is that no plug in is required and your visitors do not need to download anything to make them work. Unless you have a really old browser, support is just built in.
But remember, please, that most visitors to your site don't want to see a whole lot of animations. Most people find looking at bouncing balls, dancing girls, juggling pineapples and spinning clocks to be incredibly annoying. Having a lot of animation is a good way to get your visitors to become ex-visitors.
Also, GIF89a files tend to be large, so again you want to be careful what you include. A good rule of thumb is no more than one or two small animations on a page and only when necessary. And be sure to make most of your animations non-looping, meaning they stop when they've gone through all of frames.
GIF animation is rarely essential for a web site to work properly. Think through if you really need it before you put hundreds of animations on a single page. A small bouncing sign that says "buy me" is good in right conditions, but a dozen blinking, spinning, twirling banners virtually always causes me to hit that old back button right away.
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