Grab the Headlines; Craft a Compelling Press Release

Written by Sonali Raval

Continued from page 1

Followrepparttar same style when you write a release. Write a strong leading paragraph withrepparttar 129409 most critical information. Your first paragraph should answerrepparttar 129410 main questions: who, what, where, when, why and how. This ensures that ifrepparttar 129411 editor decides to use justrepparttar 129412 first few paragraphs, allrepparttar 129413 information you want to convey gets printed.

Watch your Words Keep your release clutter-free. Use short, crisp sentences. Break up large chunks of text into short paragraphs. Research shows that paragraphs of 5-6 easily digestible lines helprepparttar 129414 reader understandrepparttar 129415 subject, even if it is complex.

Avoid buzzwords, jargons, technical language and acronyms. Be Balanced. Junkrepparttar 129416 hyperbole. Fancy fonts and vivid colors are out. Editors prefer standard fonts like Arial (10 points) or Times New Roman (12 points).

Finally, do a word count. A good release says what it wants in less than 500 words.

Spice it up. Just a Little Include at least one hard-hitting quote in your press release. It's your best shot at getting into newspaper column space. Reporters would rather include a smart, concise quote in their story than give a lengthy explanation or summary.

Quotes are an opportunity to emphasize your key points, so quoting your CEO or top executive is a good idea. Supporting quotes from analysts and customers add credibility torepparttar 129417 announcement and keyrepparttar 129418 reporter in torepparttar 129419 fact that there are people available that they might be able to interview for a story.

Make yourself available Reporters like to dig for more information. They are always trying to find a "different slant". They may not want to print a standard press release. They are more likely to contact you for a personal quote or unpublished information. So, make it easy for them to contact you. In your release, includerepparttar 129420 line, "For further information and clarifications, contact So-and-so." Give your contact information: phone, fax, email, and office address. And then, be available. And have some extra information to share.

Create a Press Kit The press kit includes a background piece, press releases, photos of your executives or your products, more story ideas, reprints of previous articles about your business, a list of customer references and anything else thatrepparttar 129421 media might find newsy or just be a simple fact sheet on you and your company. The media may not use everything you give them. But they will keep it for future reference. And it's a great way to build a relationship withrepparttar 129422 press.

If you have got this far, you must have graspedrepparttar 129423 secret by now. The trick to a compelling press release is very simple. Learn to think like a reporter. Put yourself in her shoes. Anticipate her needs. Then, write a release that answers her questions. Before she can ask them. Simple, isn't it?

Go grabrepparttar 129424 headlines!

Sonali Raval is a corporate communications professional based in Ahmedabad, India. An Economist and MBA by training, she is a freelance writer by choice. She can be reached at; URL:


Written by Craig Lock

Continued from page 1

I find it excellent and powerful writing; but quite "heavy reading". What did you think of that style of writing?

How's this for an opening line for a novel?

"James walked intorepparttar hotel and it was as if he was struck by a bolt of lightning. He instantly went into a state of shock, asrepparttar 129407 past ten years of his life flashed through his mind, as in an instant replay. It was too much to all take in in a second. His legs began to tremble, as if they had turned into instant jelly. They could barely hold his slight frame, as he struggled with all his might to hold his body upright. Out of his numbness he could see seated atrepparttar 129408 end ofrepparttar 129409 barrepparttar 129410 face ofrepparttar 129411 man that was indelibly printed onrepparttar 129412 deepest recesses of his subconscious mind,repparttar 129413 striking features that had haunted him all those years. It was repparttar 129414 same mysterious man, who in an instant had turned his entire world upside down and consumed James's every waking thought forrepparttar 129415 past decade."

Was that "a bit over-the-top" writing? "Did I need to say "mysterious man"? Do you want to read on?

Perhaps that could berepparttar 129416 first paragraph of my next book? Would you be interested in reading a book with a beginning, like that?

Or this one from my novel "Angolan Dawn"

"It was just getting light with that certain freshness inrepparttar 129417 air of early morning. Albertina Kangombe sawrepparttar 129418 figure of her husband Marcelino receding inrepparttar 129419 distance downrepparttar 129420 sandy track, walking slowly downrepparttar 129421 gentle hill. She saw him turn around once to look at her but he could not seerepparttar 129422 tears of sadness running down her face. She wondered when she would see her dear, strong husband again. He was a tall man but he became smaller and smaller as she saw him gradually receding intorepparttar 129423 distance on that early January morning. And then he was gone...

Time to end off (I've done enough "work" re-writing this lesson) already....

Stimulate your imagination torepparttar 129424 fullest. then go withrepparttar 129425 flow. Observe life and jot down notes about your thoughts and feelings . Then "makerepparttar 129426 words dance to your tune".

"Don't spend your days, stringing your instrument - start making your own brand of music right NOW. "

See you next week, when we'll talk more about style and grammar. Oh no, not another boring lesson!

I hope this information may be helpful to you in your creative writing.

Happy writing

Craig Lock "Information and Inspiration distributor"

    <Back to Page 1 © 2005
Terms of Use