The other side of coin is that it's very hard to find good renters. Anyone with slightest record of financial responsibility is buying a home.

If you are a cycle investor you buy near bottom and sell near top.

Is this top in some areas? I can't say, but when homes are selling a few hours after being listed it would seem to indicate that we can see top from here.

If you are in a hot area it is perfect time to buy and flip.

Start walking neighborhoods in early evening and weekends. Knock on every door asking, "Are you folks with a home for sale? Do you know of anyone who would be interested in a fast sale?"

You will find properties! Some you may be able to sell within 5 or 6 days. Racking up a profit of five grand a week is not impossible... if you are willing to put in work.

With buy and flip you don't have to worry whether or not a top is near. Using options just about eliminates any possible risk. And a fast flip can be generated using "How to Make Money In Real Estate Without Owning Property" system.

There's money to be made... if you are nimble.

Ask Questions When you or your staff speaks with a prospect on phone make sure you ask how they heard of your business; was it a referral or an ad in local newspaper? It’s such simple way to gather valuable information many small business owners overlook it.

Be sure to ask your prospects how they heard of your business.

Make It Easy for Your Prospect to Help You Make it easy for your prospects to properly identify marketing piece to which they respond. If you have multiple phone lines into your office you can easily accomplish this by assigning a unique phone number to individual marketing efforts. This way, you or a staff member can ask what number your prospect dialed or, if you have right phone system you can look at phone to see which line call is on.

Data Entry Should Be Easy Too Once you or a staff member have garnered information you seek from your prospect, make it as easy as possible to have this information to be entered into your database system. If you employ a staff, make certain everyone is up to speed on your latest systems. Training is a must.

Move Your Marketing Forward The idea is to gather as much information as you can about which marketing mechanisms generate best (and worst) response, who is responding and why they chose to respond.

Once you have this information you will be better able to think like a future client, cater your marketing material to their needs and generate more leads and sales.

What are some other steps you can take to measure effect of your marketing efforts?