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Another example is a "recommend this site" service. That is you have a page on your site that people can use to recommend a website. People get to page through a link on website that they want to recommend.
Or how about a service that let's people "brand" images with some text?
I like to think of affiliate links as "paid for" links. Basically you're paying someone to link to your site. Do they work? Yes! You win because you only pay affiliate when a sale is made (ok, there are exceptions) and affiliate wins because they get paid.
People love eBooks. Create an eBook with links to your site in it. The more popular eBook is more links back to your site you will get. Plus eBooks go hand in hand with affiliate programs.
Of course there are many more ideas than these. The thing is to think about ways of getting people linking to your site. It doesn't matter how crazy idea sounds. In fact sometimes crazy is good. Remember all those times someone sent you a link to a wacky web site? Just think about how much traffic that website must get!
Kevin Davies is the webmaster of Crossword Heaven (http://www.crosswordheaven.com) - a site that lets you create and solve crosswords online. If you're a webmaster you can also link to crosswords. Crosswords are a great way to keep your visitors on your site and keep them returning.