So. . .

If you haven't done it already, slap some metatags on your site that are optimized for your content. Make sure you use keywords that are repeated multiple times in text of your website, so that your pages will rank higher for relevency.

Now begin your hunt for high-PR websites to post your link on. You can start by going to google and searching for your specific service or product in quotes to find high-PR sites in your category.

You'll find out quickly that there are a number of ways to get your link on these websites. Some of them will agree to do a main-page link exchange for free. Others will allow you to submit articles along with a resource box that will give you a link on their website. And others wont allow you to work with them at all unless you have special qualifications or a high page-ranking.

If you have a free product, like an eBook or some software, you can give away free downloads on a high-PR site. Just place an ad on site with a link back to your website, where they can receive free download. You can find these sites by googling phrases like "free content directory."

There are plenty of ways to bring in traffic with search engines without paying hefty registration fees. Start searching today. Find big sites and get your link out there!

Case Study – An Evening of UFO’s

What if you have an idea in mind for a product targeting UFO believers, but you have no idea where to start? If you had tuned in to “After Dark” on Friday, June 4th, 2004, you would be well on your way to identifying your target market’s favorite hangouts and trusted sources. You would also have a leg up on targeting potential JV partners.

The evening’s guest speaker, Peter Davenport, is a renowned Ufologist and maintainer of National UFO Reporting Center database (current Alexa ranking: 405,859). A quick visit to www.nuforc.org reveals a whole new series of related links you can follow: • http://www.cufos.org J. Allen Hynek’s (another well known researcher) Center for UFO Studies • http://www.mufon.com Mutual UFO Network. The granddaddy of all serious UFO researchers • http://www.rense.com Jeff Rense Radio Program

Bingo! The Jeff Rense program and its home on web mark yet another major destination of your target market. You just discovered a new niche program you can tune into to glean more data. You find a wealth of content at rense.com site that further educates you in your market’s interests. Oh, and what’s this? It looks like Rense is affiliate savvy. Advertising opportunities abound on this site with an Alexa ranking of 3,995!

You should keep a pen and paper handy as you crawl through these sites. Each site you visit will have its own series of related links. You could literally spend hours following this branching trail across web. As you go, you begin to create a map of your target niche’s online universe. Make special note of any site with a message board, as this will provide you with both advertising opportunities and additional strategic data from those most “in know” – your potential customers.

Happy hunting!

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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