An advertiser wanting to use Google’s image ads service, have a specific requirement that is not currently being provided for by existing banner ad designers. Most banner design services charge between $80-$100 for a single custom made static banner.

An AdWords advertiser may have many hundreds of keywords that they are targeting for a specific campaign. For keywords that provide most traffic and potential profit, they are probably going to want banners that specifically target those keywords in their design.

This might narrow it down to about 5, 10 or even 20 keyword phrases. Now, this is a lot of different banners to order, and people aren’t going to want to pay $100 for each of these banners.

This is where an entrepreneur with his eye out for a new trend can take advantage. Special banner package deals can be created to specifically cater for requirements of someone using Google’s image ads service.

Once you’ve created a main template for a banner, it’ll only take a few moments to change a bit of text and save banner as a different image. You could offer different package deals to give advertiser more options.

To change text on a banner and save image with a different filename; will probably only take you a couple of minutes for each banner. For $80 you could easily offer 5 or even 10 different banners for same price that your competitors are charging for one.

Most of your potential customers will be running multiple AdWords campaigns and could provide you with a lot of repeat business. With this in mind, you might consider offering a good discount for first orders, to help get customer on board.

How do you promote such a service?

If you set up an affiliate program, a new service like this is ideal for a joint venture. There are a number of ebooks on market teaching people how to use Google AdWords. You could approach ebook authors and tell them all about your new service. Offer to create some complimentary banners for their own campaigns. If they like your work, they will probably promote your service to their list. They might even update their ebook and include a link to your website.

If you offer a good service at good prices, news of your service will probably spread quite well by word of mouth in newsletters and on message board forums.

Medium to Long-term outlook

As Google’s image ads grow in popularity, more and more banner designers will start to offer tailored packages specifically designed for this type of demand. Companies and individuals that build up a client list while this opportunity is still relatively unknown will be in strongest position.

If you can build up a client list of regular Google advertisers, repeat income from designing their ‘image ad’ banners for them could be quite substantial.

Jason Lewis, Copyright 2004

One of biggest advantages of this web business model is you don't necessarily have to pay for any advertising. A good press release might be all you need, particularly if you are providing something unique. The hard part is coming up with a good idea. But if you can, because you are providing a valuable free service, word of mouth can get round very fast.

Model No.3 - One Product Page

If you have a hot product that you want to sell, then create a good sales page and focus all of your marketing efforts towards bringing that page to people's attention. When you present just one choice at your site, you decrease any distraction which may come from offering multiple alternative pages.

Getting interested people to click through to this web page can produce excellent profits, but this is also hard part. You will probably have to pay for all of your traffic so a well thought through pay-per-click campaign may be your best choice for this business model.

Model No.4 - Affiliate Programs

A popular website model for new webmasters is to create a site that catalogs many different (but hopefully related) products within their site. To do this you will either need a number of different affiliate programs to sign up with, or you'll need to join an affiliate network such as Commission Junction or Clickbank. These bring a huge number of affiliate programs together - under one roof as it were (i.e. all available through same intermediate provider).

In order to make this work you have to develop a specialized site. It needs to be an information source primarily, but definitely not a sales pitch. Your visitors will want to be provided with up to date information related to their subject of interest which brought them to your site in first place.

You have an unlimited array of possible subjects to choose from, but you should opt for something that interests yourself very much. This way you'll have no problem deciding what other people with same interest will want to read, learn or talk about.

Within this context you can then have recommended products directly related to whatever you think people will be interested in, so long as it is genuinely related and of value to your readers. If your visitors value your site and are interested in your opinion you will make sales.

The real beauty of developing this kind of site is you can potentially do very well in search engines, and that can provide you with a lot of free traffic. I have provided lots of information to help you with this at my site; http://www.websmart-marketing.com . Working your pages around popular keywords is how its done, and when people type these words into their favorite engine, you want your site to come out as close number one spot as possible.

Each of these website business models represents a possible online business for you. Can you integrate one which interests you most in with your favorite hobby or pastime? What do you enjoy doing most? What do you like to think about when you have free time. Whatever this is, there's probably a wide audience of people with same interest. Why not build them a website they can visit. You could find it relatively easy to make money at same time.

Best wishes for your future.