Continued from page 1
5.) Clarity and simplicity. Keep your posts and blog entries clear and easy to understand. Remember,
web is global and expressions, idioms and acronyms don't always translate. Sometimes a little explanation goes a long way.
6.) Keyword-rich. If goal of your blog is to increase your visibility, include related keywords in title of blog. Use title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to post. The title should be no longer than 10-12 words.
7.) Quantity matters. In order to attract attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generate interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.
8.) Frequency. If your blog content is updated frequently, search engines will tend to spider pages at regular intervals.
9.) Spell checking and proof-reading. It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish on Internet can be found and archived. Think carefully about what you post before doing so.
10.) RSS. RSS will increase your blog's reach. It is important that you include your blog's content in an RSS feed to increase readership and distribution.
Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, but people who return to regularly are generally interested in what you have to say.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage http://www.notepage.net a wireless text messaging software.
