Google sued over 'click fraud' in Adwords

Written by Halstatt Pires

Continued from page 1

Click Fraud Percentages

Neither Google, Overture nor any other search engine has been willing to publish click fraud rates for their paid advertising program. Hints have been provided regarding a rate of 20 percent. Active advertisers know, however,repparttar percentages can be much higher depending onrepparttar 146290 competitiveness ofrepparttar 146291 keywords in question. Click Defense,repparttar 146292 Plaintiff inrepparttar 146293 lawsuit, is claiming a click fraud rate of 38 percent.

Will This Impact PPC?

The lawsuit against Google was inevitable. Every site using Adwords is aware ofrepparttar 146294 problem with click fraud. Frankly, it is a problem with every pay-per-click search engine although our experience has been better with Overture.

So, will this lawsuit forcerepparttar 146295 search engines to clean up their act? Itís hard to say, but there should be one definite benefit. As part ofrepparttar 146296 lawsuit, Google may be forced to revealrepparttar 146297 true click fraud percentages occurring in Adwords. If Google moves to quickly settlerepparttar 146298 case, you should take it as an indication it wants to keeprepparttar 146299 rates confidential. This, of course, will meanrepparttar 146300 click fraud percentages are high.

You should watchrepparttar 146301 progress of this lawsuit if you use pay-per-click search engines to promote your site. Some very interesting information should be revealed. Regardless ofrepparttar 146302 outcome, click fraud is just another reason to pursue search engine optimization strategies.

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.


Written by Jinky C. Mesias

Continued from page 1

POOR ROADWAY MAINTENANCE Although there have reported cases of car accidents caused by poor roadway maintenance howeverrepparttar frequency of which is not enough to consider it a major cause of car accidents.

DRIVERíS ROAD BEHAVIOR The most common caused of car accidents are due to errors committed by drivers while driving. It is a common fact that people tend to blame faults on almost anything they can find to putrepparttar 142817 blame on for whatever wrong or mishap they caused. In fact, most studies related to car accidents shows that drivers in car accident situations tend to blamerepparttar 142818 other party forrepparttar 142819 whole car accident fiasco and only a very little percentage of drivers involved in car accidents actually confessed of beingrepparttar 142820 one responsible. And also, studies further shows proofs that over speeding due torepparttar 142821 aggressive behaviors of some drivers as well asrepparttar 142822 habit of drinking then driving often lead to car accidents.

For comments and suggestions aboutrepparttar 142823 article kindly log on to

Jinky C. Mesias is a lover of simple things and of nature. She spends most of her time reading and writing poetry.

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