Google has a flaw? Didn’t think it was possible.

Written by John Romano

Continued from page 1

Contacting Google about this problem, sad to say, has been akin to dealing withrepparttar phone company before competition. Headache, heartache and misunderstandings. Calls torepparttar 128328 Google AdWord call center were met with either sympathy or apathy. One Googler said they felt bad and that others had complained aboutrepparttar 128329 same problem but his proverbial hands were tied. Another just couldn’t get her head aroundrepparttar 128330 issue and kept telling us “you need to re-writerepparttar 128331 ad, re-writerepparttar 128332 ad” which was answered with “it has worked for months without a problem;repparttar 128333 five missed clicks are clearly a fluke”repparttar 128334 response “you need to re-write the, re-writerepparttar 128335 ad”. Lastly, a Google Phone Supervisor when asked out of frustration who her boss was replied “I’m not telling, find out for yourself if you can, but I’m not telling you”. What? Now we haverepparttar 128336 name and ID number ofrepparttar 128337 said employees, but we won’t reveal them even if Google were to contact us. Why? Because, overall Google is a great company with good customer service and sharp products. Also, no reason to get involved with Google HR issues,repparttar 128338 folks all seemed nice - just not helpful. Okay,repparttar 128339 Phone Supervisor was a little craggy but no big deal. Instead of waiting until Google solves this issue on their own, here is a simple solution that can satisfy all, further lining Google’s pockets while earning small and large businesses qualified clicks. Google should institute a system where ads that have performed well over time are given a little leeway in regards torepparttar 128340 5/1,000 rule. Much like a credit card, ads that have consistently performed well over a set period of time would be given a higher “line of credit” perhaps a minimum of 25 clicks over 5000 impressions. The click rate Google wants isrepparttar 128341 same butrepparttar 128342 buyer is given a little room when an anomaly occurs. Missing 5 clicks over a thousand impressions is a fluke, missing 25 over 5,000 could be deemed more of a pattern. Also, 1,000 impressions on a high volume search term on Google can literally happen in four or five minutes. So even if you’ve had months of success with “Gold T-Shirts”, five minutes can change everything. The weird part inrepparttar 128343 case -repparttar 128344 real example we studied – is that Google is turning down literally $75-125 a day in business. Now we all know thatrepparttar 128345 brains behind Google could solve a math and programming issue like this quite quickly. Inrepparttar 128346 meantime, smart marketers like will have to search for other terms and other places to spendrepparttar 128347 money Google doesn’t want.

About the author: John Romano is a former Analysis and Optimization expert for i-traffic and SFInteractive. He now runs a company that manages keyword ad buys. Please contact him at or 310-281-1199.

Is Search Engine Submission Necessary?

Written by Partha Bhattacharya

Continued from page 1

Dilemma indeed. Getting in Google is a MUST, yet if you want your website to be liked by Google, it'd need *fingers* (meaning links) pointing at it.

The way out

ODP (Open Directory Project isrepparttar first choice. But there it takes a long time, being human-controlled initiative (consider consulting Seotie to monitor your website's inclusion in DMOZ directory, in case you've submitted to ODP).

Another factor to think over is once listed in ODP, it is very difficult to alter your listing. Even a small change of a webpage url may render your ODP listing unworthy.

In comes thereforerepparttar 128327 necessity of submitting to other search engines,repparttar 128328 relatively smaller ones, yet important ones at that. There are in fact quite a few of them with decent traffic flow. An advantage here is most search engines list websites in relevant categories and therefore once listed, links from them are what I call *highly-targeted-link-sources*.

Where to find them

A handy list of nearly 50 search engines and directories according to their Alexa Traffic Rank is maintained by FreeWebSubmission, refreshed onrepparttar 128329 first of every month. For example, Google's Alexa rank is 5.

Other important ones in this list are AltaVista (Alexa Rank 58), AllTheWeb (Alexa Rank 199), What U Seek (Alexa Rank 2523), ScrubTheWeb (Alexa Rank 2555), ExactSeek (Alexa Rank 2471), SearchHippo (Alexa Rank 3041), EntireWeb (Alexa Rank 3667), GigaBlast (Alexa Rank 6860) and Gimpsy (Alexa Rank 7222).

FreeWebSubmission also offers free submission to 20 search engines at one go. [Noterepparttar 128330 Alexa rankings given here are for August, 2003]. To know how Alexa ranks webpages, go here

Here is an interesting article by Barry Lloyd He proffers that optimizing for Inktomi can later translate into Google success. Don't forget to look at it

The bottom line

Search engine submission is but one small part of web success. If you stay put onrepparttar 128331 Web taking good care of your core business, chance is you'll be *discovered* sooner than later. Pause awhile now and then and renew your *friendship* with smaller search engines. The surfing traffic may seldom find you there, but Google surely will. And that's important.

Author of this article, Partha Bhattacharya, owns and operates EzyPost.Com offering reasonably-priced nicely-designed website templates and also website designing and promotion tips. Copyright © Partha Bhattacharya, Webmaster, Www.EzyPost.Com,

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