Google gives Web Page History More Importance

Written by Rick Hendershot

Continued from page 1

On top of that, they propose tracking user habits and patterns over time. How users got torepparttar page in question, how long they stayed there, how many timesrepparttar 143203 particular page was clicked on when it was presented in a search...a very impressive (bewildering?) array of factors.

In fact this is an ingenious attempt to solverepparttar 143204 "spam" and "staleness" problems atrepparttar 143205 same time. The major assumption is that up-to-date "relevant" content --repparttar 143206 kindrepparttar 143207 search engines are supposed to be giving us -- will be regularly updated, will be inter-connected by an ever-increasing (and regularly changing) group of inbound links. In other words, links will come and go, changes will happen gradually, and "spikes" in either traffic or increased link activity will be sure signs of spamming activity.


Whether all of these measures will ever be fully implemented or not is besiderepparttar 143208 point. These suggestions make sense, and will be adopted to some extent by all search engines. The future has been defined, and it is up to creators of websites and online marketers to makerepparttar 143209 most of it.

The most important conclusions we can take fromrepparttar 143210 patent application is thatrepparttar 143211 history of our pages matters. In practical terms, this means:

-- Rapid and wholesale changes in content will be looked upon with suspicion -- Rapid increases in numbers of inbound and outbound links will trigger red flags -- Changes in anchor text that alter or remove its relationship to on-page content will be suspect -- Lack of regular and steady (but not radical) changes will get your pages labelled "stale" -- Links that were valuable last year (or month?) will not be as valuable this year (or month) because they are becoming "stale".

In other words, webmasters and internet marketers must keep adding content, keep upgrading their pages, keep improving and adding new ones, continue to get new links, and freshen up their old ones if they can.

But they should not do any of it too quickly.

Think of this "history" component as a method of measuring change. It may seem ridiculously vague, but this isrepparttar 143212 reality we have to deal with.

Inrepparttar 143213 new world order, change has three speeds: Too Slow, Too Fast, and Just Right.

Rick Hendershot publishes the Linknet Network, a group of more than 35 websites and blogs offering web owners advertising and link promotion opportunities.

What's the Big Hurry?

Written by Rick Hendershot

Continued from page 1

The reason is pretty obvious: there is not a lot of competition for "Wazooski family reunion". In fact you may berepparttar only one competing for that term. All you really need to do is get your site or your announcements spidered andrepparttar 143202 chances are pretty good that you will get a high ranking almost immediately.

But try this with a more competitive term and you are talking a completely different game. Considering that most competitive terms have thousands of sites chasing after that illusive "top 10" ranking, you will be lucky to even get onrepparttar 143203 radar screen.

And trying to do it within a month or two is almost completely unrealistic.

Rick Hendershot publishes the Linknet Advertising Network, a group of more than 35 websites and blogs offering web owners advertising and link opportunities.

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