Google for Resellers: Leveling the Resell Playing Field

Written by Kendall Simmons

Continued from page 1

That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.

#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look atrepparttar sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whomrepparttar 149848 product would be useful by itself. I've even rewrittenrepparttar 149849 sales page copy to remove most resell rights information and instead emphasizerepparttar 149850 usefulness ofrepparttar 149851 product itself. Plus, when I include bonuses, I only include those bonuses that enhancerepparttar 149852 product.

#4 ~~ I set an initial budget and time period that I will giverepparttar 149853 ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attractingrepparttar 149854 right type of buyer and start making sales. But I can't tweakrepparttar 149855 ad until I start advertising and seerepparttar 149856 statistics that Google provides. Depending onrepparttar 149857 product price, I will give myself 2-3 weeks to maximizerepparttar 149858 ad.

Rule of Thumb: ALWAYS putrepparttar 149859 price of your product in your Google ad.

You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.

#5 ~~ I always quit when I determine by results thatrepparttar 149860 product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after my cutoff point.

Rule of Thumb: Once I stop selling 2 items per week, I quit sellingrepparttar 149861 item.

The first sale is to coverrepparttar 149862 price ofrepparttar 149863 ads. The second sale is to cover other costs as well as give me a profit. If there's no profit, there's no point in advertising.

[Byrepparttar 149864 way, you haverepparttar 149865 option of your ads showing up just on Google search results or also on people's websites. I've found I generally do better just advertising on Google, but it depends on what you're selling.]

Conclusion: It can be hard for people to quickly break intorepparttar 149866 reselling world, even with a great product, without a large mailing list or a website with lots of traffic. Using Google AdWords can seriously levelrepparttar 149867 resell playing field and help *you* make a profit!

About the Author: Kendall Simmons of, the largest resellers membership site on the web, has been making money online since 1996. Her Reselling4Profit Newsletter contains practical how-tos and step-by-steps designed to help you make a *PROFIT* online. Each issue also includes at least one free quality download that you can sell, use or give away. Subscribe at

Encrypt HTML Encryption

Written by Encrypt HTML

Continued from page 1

Encrypt ASP code The program let's you protect asp source and make impossible people to reuse parts of it in their own asp projects. This is a very useful feature if you are an asp developer and you have to give a code created by you to some third parties - they will be able to userepparttar encrypted asp code without any problems, but they will not be able to see how it works and copy parts of it.

HTML Password protection for websites or individual web pages Encrypt HTML source v2.0 let's you password protect html files. You can also password protect website entirely. Each file can be set to require a password in order to be viewed. This way you can secure a part of your site and make it available only to certain visitors who haverepparttar 149794 password needed to accessrepparttar 149795 password encrypted area.

Main features:

- full website encryption with just a few clicks! - advanced and highly configurable batch protection options allow you to encrypt either a single file, a list of predefined files or entire websites at once - with a different set of protection options specified for each file individually.

- many additional security options - you can disablerepparttar 149796 right mouse click, text selection, page printing, offline usage andrepparttar 149797 ability to take screenshots from protected files. You can also password protect encrypted html files and prohibit linking them from other websites or opening them in frameset files that belong to other sites. Internet Explorer Image Toolbar (available in IE 6.0 and later versions) can also be disabled.

- user friendly - although extremely powerful, Encrypt HTML source code v.2.0 is very easy to use. The interface is clean and neat, even novice users can start usingrepparttar 149798 program withoutrepparttar 149799 need of readingrepparttar 149800 Help files - almost allrepparttar 149801 features are self-explanatory and their usage is intuitive. Of course a detailed information about all program features is available inrepparttar 149802 Help file.

- language independent - full support for non-English websites. Sites that have Cyrillic, Japanese, Chinese, Thai, Korean, German, French, Spanish, Russian or whatever other texts in them will be encrypted correctly, no matter what character set is used.

- password protect web page using 256 bit html password protection. You can either secure only selected web pages or password protect web site entirely. In such case you can choose between askingrepparttar 149803 visitors forrepparttar 149804 password for every web page or prompting them only once - forrepparttar 149805 first secured web page they visit. If you chooserepparttar 149806 option to prompt them once, your visitors will not be asked to enter a password forrepparttar 149807 rest ofrepparttar 149808 pages they visit. This is a very useful feature if you want to password protect website completely - all your files will be secured, but your visitors will not be annoyed with prompts for each file they want to see.

- free upgrades - all registered users will receive lifetime free upgrades forrepparttar 149809 next versions we will release. Most software developers require that you pay in order to upgrade torepparttar 149810 new major (or even minor) versions of their products - we do not.

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