That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.

#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whom product would be useful by itself. I've even rewritten sales page copy to remove most resell rights information and instead emphasize usefulness of product itself. Plus, when I include bonuses, I only include those bonuses that enhance product.

#4 ~~ I set an initial budget and time period that I will give ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting right type of buyer and start making sales. But I can't tweak ad until I start advertising and see statistics that Google provides. Depending on product price, I will give myself 2-3 weeks to maximize ad.

Rule of Thumb: ALWAYS put price of your product in your Google ad.

You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.

#5 ~~ I always quit when I determine by results that product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after my cutoff point.

Rule of Thumb: Once I stop selling 2 items per week, I quit selling item.

The first sale is to cover price of ads. The second sale is to cover other costs as well as give me a profit. If there's no profit, there's no point in advertising.

[By way, you have option of your ads showing up just on Google search results or also on people's websites. I've found I generally do better just advertising on Google, but it depends on what you're selling.]

Conclusion: It can be hard for people to quickly break into reselling world, even with a great product, without a large mailing list or a website with lots of traffic. Using Google AdWords can seriously level resell playing field and help *you* make a profit!

Encrypt ASP code The program let's you protect asp source and make impossible people to reuse parts of it in their own asp projects. This is a very useful feature if you are an asp developer and you have to give a code created by you to some third parties - they will be able to use encrypted asp code without any problems, but they will not be able to see how it works and copy parts of it.

HTML Password protection for websites or individual web pages Encrypt HTML source v2.0 let's you password protect html files. You can also password protect website entirely. Each file can be set to require a password in order to be viewed. This way you can secure a part of your site and make it available only to certain visitors who have password needed to access password encrypted area.

Main features:

- full website encryption with just a few clicks! - advanced and highly configurable batch protection options allow you to encrypt either a single file, a list of predefined files or entire websites at once - with a different set of protection options specified for each file individually.

- many additional security options - you can disable right mouse click, text selection, page printing, offline usage and ability to take screenshots from protected files. You can also password protect encrypted html files and prohibit linking them from other websites or opening them in frameset files that belong to other sites. Internet Explorer Image Toolbar (available in IE 6.0 and later versions) can also be disabled.

- user friendly - although extremely powerful, Encrypt HTML source code v.2.0 is very easy to use. The interface is clean and neat, even novice users can start using program without need of reading Help files - almost all features are self-explanatory and their usage is intuitive. Of course a detailed information about all program features is available in Help file.

- language independent - full support for non-English websites. Sites that have Cyrillic, Japanese, Chinese, Thai, Korean, German, French, Spanish, Russian or whatever other texts in them will be encrypted correctly, no matter what character set is used.

- password protect web page using 256 bit html password protection. You can either secure only selected web pages or password protect web site entirely. In such case you can choose between asking visitors for password for every web page or prompting them only once - for first secured web page they visit. If you choose option to prompt them once, your visitors will not be asked to enter a password for rest of pages they visit. This is a very useful feature if you want to password protect website completely - all your files will be secured, but your visitors will not be annoyed with prompts for each file they want to see.

- free upgrades - all registered users will receive lifetime free upgrades for next versions we will release. Most software developers require that you pay in order to upgrade to new major (or even minor) versions of their products - we do not.

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