Google bring Deskbar search to Windows desktop. Now any website can take advantage of this search technology.Written by Michael Ginzburg
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PromoClock has developed a new desktop search technology that turns your one-time visitors into steady traffic by allowing them to search your site directly from their desktops. To search your site, users simply type their search terms in desktop search box and click on "search" button. Users keep search box running in background at all times – giving them constant reminders and opportunities to search and patronize your site.
PromoClock's desktop search box is not just a simple search tool. It is a full marketing application that brands and promotes your website directly on desktops. Each Search Box can be custom designed based on your logo, website images or even Flash presentations. Further enhance your desktop search box with custom menu entries, banner ads and even your own desktop icons. You may also send time-sensitive alerts for added usefulness and advertising exposure. Alerts can include site related tips, product coupons, company news, event notifications and more. For sites looking to entice users with more than just a desktop search, PromoClock is also a useful desktop alarm clock that tells time and activates personal alarms.
So has Google claimed desktop search? Maybe for now, but with PromoClock's easy and inexpensive desktop search box, other sites will be soon to follow.
Reach author Michael Ginzburg at mailto:firstname.lastname@example.org or simply go to http://www.promoclock.com/campaign/search_clock for more information.
Improve your Website Through the Proper use of Tags, Alt Tags, & Attributes in LinksWritten by Richard Zwicky
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So why use them? The single most important reason to use these, aside from consistency of output, is for search engines. The search engines weight different text within a page differently. We have found that terms used in tags are weighted heavier than regular text. This doesn't happen with using a attribute. The larger text is (1 being largest, and 5 smallest size), more weighty or important key terms in heading are viewed as being with respect to overall document. Use terms in these tags judiciously. Especially in larger sizes. The search engines give these tags weight, because logically, header for a page, and for each section of a page conveys concept of what entire document's focus is oriented towards. For this reason be very sure that you only use terms which you intend web page to be found by.
Title Attribute Different from a tag, this piece of code really should be used by everybody, without exception, just for sake of being courteous. An example of a title attribute looks like this:
Note title="..." segment in hyperlink. Most people never use this attribute. The reason you should use it is simple: It's there for blind. Text to speech browsers read title attributes aloud, so that people who cannot see can still know what page being linked to is about. If your are linking to a web page about John Deere Tractors have your title attribute in link say so.
Using this attribute also has benefit of adding search engine related content. After all, terms you use will be highly relevant and specific; you have just added one more instance of them to page. Plus, it's one more thing in design of web site that will have been done right from perspective of search engines. The search engines look favorably on web sites that have taken time to get all details right. This simple addition to your web page may do little, or it may give your web site push it needs to move to next level in search results.
In Summary The three features discussed in this article are all simple and easy to implement throughout a web site. If you only do one thing, make sure it's title attribute: Anyone who is sight impaired will thank you. Getting all three right will help make your web site stand out, and your work stand out as that of a good web designer. They will also contribute to better search engine performance for your web site.
Richard Zwicky is a founder and the CEO of Metamend Software, www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseology technology and context sensitive search technologies.