8. As soon as you are all set up, your ads start running within minutes! You can do this in next 30 minutes! And your card is only charged after you reach your pre-selected daily limit, so you actually get started without having to place any money up front. A true no cash down start!

9. You are guaranteed profits if you did your calculations correctly in steps above. And as your money rolls in, increase your daily limit on Google until you reach maximum point for your keyword. For example, you may find that your keywords are being searched for 9,000 times a day but initially you can only afford to pay for 500 clicks a day. As your profits roll in, increase your daily spending on ads until you reach 9,000 a day limit. Then, increase your keywords to cover other related areas. For example, if you are selling wedding gowns, keywords ‘bridal registry’ may also be good for you. When you have fully exhausted Google, move to other big fish of pay-per-click game: Overture.com (formerly GoTo.com). repeat same process there. You may also do well to look at services such as www.keyword-bid-optimizer.com and www.gotoast.com. These services will save you considerable time and money and point you to may good pay per click engines.

10. As money rolls in and you keep pyramiding advertising as we have seen above, it will be time to move on to ezine ads. Find newsletters and ezines that run articles related to your site’s topic. Contact their owner and see whether you can run advertising on these newsletters. Ads in ezines usually have a very good return because they are targeted at people with a keen interest in subject, people who have gone as far as to subscribe to ezine. Pennmedia.com lists all newsletters that accept advertising and also places ads in them for you. Other similar services and sites include Postmaster Direct, e-zinez.com, liszt.com, ezinestoday.com, ezine-universe.com, and topezineads.com.

There you have it – a way to start from nothing and pyramid your wealth by pyramiding advertising that can be specifically calculated. If you would like to know more, see The Complete Internet Marketing Outline and other titles at http://www.ImagesOfOne.com.

Note: This does not mean that you cannot use "Jennifer's Resources", or something like that in headings that your visitors will see on page. We are strictly talking about meta tags here.

Also, if you are selling a recognizable brand, use that name in your title. Titles can be up to 60 characters long to be considered search engine friendly.

Maximizing Meta Tags In order to maximize your meta tags, you should choose words and phrases that people actually enter into search engines. You can find out what people are entering at:

http://inventory.overture.com/d/searchinventory/suggestion/

It works like this. You enter keyword you would like to use and see how many times people entered those keywords in last month. This tool also gives alternate keyword phrases and tells you how many times they were entered in one month.

Great! You type in home based business and 92,534 people entered those keywords last month, so you figure you should use those keywords. Here's problem...go to Google and enter Home Based Business and what do you find?

On May 15, 2002 there were 4,030,000 sites listed. That's a lot of competition!

You may need to target some of your keywords a bit better. Pick more specific keywords that don't have as much competition. Think about your target market. This is a bit of work but may well be worth your time.

In end, choose a few general key word phrases like "home based business" and then choose a few specific ones.