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Note: This does not mean that you cannot use "Jennifer's Resources", or something like that in headings that your visitors will see on page. We are strictly talking about meta tags here.
Also, if you are selling a recognizable brand, use that name in your title. Titles can be up to 60 characters long to be considered search engine friendly.
Maximizing Meta Tags In order to maximize your meta tags, you should choose words and phrases that people actually enter into search engines. You can find out what people are entering at:
It works like this. You enter keyword you would like to use and see how many times people entered those keywords in last month. This tool also gives alternate keyword phrases and tells you how many times they were entered in one month.
Great! You type in home based business and 92,534 people entered those keywords last month, so you figure you should use those keywords. Here's problem...go to Google and enter Home Based Business and what do you find?
On May 15, 2002 there were 4,030,000 sites listed. That's a lot of competition!
You may need to target some of your keywords a bit better. Pick more specific keywords that don't have as much competition. Think about your target market. This is a bit of work but may well be worth your time.
In end, choose a few general key word phrases like "home based business" and then choose a few specific ones.
Shannan Hearne-Fortner President and Wizard http://www.SuccessPromotions.com Marketing Your e-Business Better