The "Google Bombing" was done by at most a few hundred links with this link text pointing to page. Though more links would probably be necissary for a more competative term. Still, it goes to show how important link text is to rankings of a page.

Google Bombing is nothing new. But what many people don't realize is that Google places more relevance on anchor link text that it finds when it first discovers a link to your website. Each consequent link either adds value to that first impression or subtracts from it.

Many times you can control which link google finds first just by knowing where google goes regularly (like on a daily basis) and effectively placing your link in it's path. This is called "baiting" google bot to visit your website through this link.

Each link you place after this initial link should further show google that their first impression (or first keywords it discovered that linked to your website) was and still is correct. Each subsiquent link is a "vote" so to speak to validate Google's original impression of what your website is about.

Placing that first link to be found by Google is only first step, but a very important one. Choose your anchor text keywords carefully. Each incoming link you place after this one should serve to validate this first impression. Part 2 will discuss appearance and disappearance of links over time and how they effect your traffic and search engine placement.

The law of “3” has long applied to visual and audio advertising. That is, if a target customer can read your message 3 times in a short period of time, or hear your ad 3 times, it will increase chances of them remembering product. When developing slogans, phrases, or any words that we will use in ads we need to use evocative words. Words that evoke a reaction from viewer, remove them from their current thoughts, and place them on your message. The most important part of developing an advertising campaign is to be consistent. If product/service can be recognized in numerous areas of placement through a consistent message delivery, it will become a part of consumers buying habits.

When deciding which type of firm to use in implementing your advertising plan you should look at options. A full service agency does research, selects and purchases media, and develops ad copies and produces artwork. A limited-service agency specializes in one aspect of creative process and they can provide a range of services depending on company needs. Your last option is visiting a business incubation professional who can help you develop a plan utilizing a mix of limited services and consulting based on in-house resources you can use to do it yourself. If you utilize all tools that have been mentioned in article you will be able to develop and implement a great guideline for your advertising plan.

© Copyright 2004-05 by www.motivatedentrepreneur.com