Google Traffic Report Card-Does Your Website Pass? Part 1 of 7

Written by Leah J Bradshaw


Continued from page 1

The "Google Bombing" was done by at most a few hundred links with this link text pointing torepparttar page. Though more links would probably be necissary for a more competative term. Still, it goes to show how important link text is torepparttar 144839 rankings of a page.

Google Bombing is nothing new. But what many people don't realize is that Google places more relevance onrepparttar 144840 anchor link text that it finds when it first discovers a link to your website. Each consequent link either adds value to that first impression or subtracts from it.

Many times you can control which link google finds first just by knowing where google goes regularly (like on a daily basis) and effectively placing your link in it's path. This is called "baiting"repparttar 144841 google bot to visit your website through this link.

Each link you place after this initial link should further show google that their first impression (orrepparttar 144842 first keywords it discovered that linked to your website) was and still is correct. Each subsiquent link is a "vote" so to speak to validate Google's original impression of what your website is about.

Placing that first link to be found by Google is onlyrepparttar 144843 first step, but a very important one. Choose your anchor text keywords carefully. Each incoming link you place after this one should serve to validate this first impression. Part 2 will discussrepparttar 144844 appearance and disappearance of links over time and how they effect your traffic and search engine placement.

Get Leah's Free Traffic Report; "Jumpstart Your Traffic in as Little as 10 Days". She also authors a Free Traffic Blog for wahm's to help work at home moms get free traffic.


Creating an Advertising Plan

Written by Ryan M. Hoback


Continued from page 1

The law of 3 has long applied to visual and audio advertising. That is, if a target customer can read your message 3 times in a short period of time, or hear your ad 3 times, it will increaserepparttar chances of them rememberingrepparttar 144769 product. When developing slogans, phrases, or any words that we will use in ads we need to use evocative words. Words that evoke a reaction fromrepparttar 144770 viewer, remove them from their current thoughts, and place them on your message. The most important part of developing an advertising campaign is to be consistent. Ifrepparttar 144771 product/service can be recognized in numerous areas of placement through a consistent message delivery, it will become a part ofrepparttar 144772 consumers buying habits.

When deciding which type of firm to use in implementing your advertising plan you should look atrepparttar 144773 options. A full service agency does research, selects and purchases media, and develops ad copies and produces artwork. A limited-service agency specializes in one aspect ofrepparttar 144774 creative process and they can provide a range of services depending onrepparttar 144775 company needs. Your last option is visiting a business incubation professional who can help you develop a plan utilizing a mix of limited services and consulting based on in-house resources you can use to do it yourself. If you utilize allrepparttar 144776 tools that have been mentioned inrepparttar 144777 article you will be able to develop and implement a great guideline for your advertising plan.

Copyright 2004-05 by www.motivatedentrepreneur.com



This article was written by Ryan M. Hoback. He is founder of The Motivated Entrepreneur Business Incubation & Consultation. They help entrepreneurs start and grow their businesses.


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