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Yahoo! Search has introduced a Google clone search page but who will see it? If you visit Yahoo home page, you'll see a couple of hundred links to all their services such as Yahoo Jobs, Yahoo Dating, Yahoo Finance, Yahoo Mail, Yahoo Movies Yahoo Stores, Yahoo News, Yahoo Web Hosting, "More Yahoo" and "Even MORE Yahoo" links near bottom of home page, blah blah blah, etc. But they've put up an elegant Google clone for their search page at search.yahoo.com. That nobody will ever see unless it is bookmarked or typed directly into browser address bar!
Yes, you can search from Yahoo home page and that is most prominent of all Yahoo's glut of stuff, but I'll bet they posted this spare little copy of Google's home page to appease those who don't want to wade through rest of mess to get to search. This placement means that only those of us that purposely AVOID their home page and jump right to search by typing http://search.yahoo.com/ into address bar will find that page.
That's equivalent of MSN of course where you must type in http://search.msn.com to see THEIR spare search page. But MSN has at least kept some elements of branding in design of that page, while Yahoo has made their page LOOK like Google home page with a Yahoo logo. I can't wait to see how they'll integrate Yahoo Desktop Search into browser ... same way Google did.
Yahoo enters Desktop Search race how? Buying a company! According to Mike Grehan in a Pandia Search News article "Yahoo! may also be joining in race for Total Search. They recently acquired e-mail software company Stata Labs which sells an e-mail application called Bloomba that lets people search message text and attachments." Today market has confirmed what searchers already know, that Google now tops Yahoo in financial relevance as well as in search relevance. Google leads and Yahoo follows. Google develops new technology while Yahoo buys it.
Google envisions & innovates but with Yahoo it's more like "Yahoo see, Yahoo do" done by buying another company.
------------------------------------------------------------ Mike Banks Valentine does Search Engine Optimization contact him at http://SEOptimism.com/SEO_Contact.htm Visit http://RealitySEO.com for Mike's daily commentary on the Search Engine business. Subscribe to the RSS feed or join and comment yourself on the latest search news. ------------------------------------------------------------