Google PageRank Update Analysis

Written by Dave Davies

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Separate fromrepparttar number of links you have is their value. This appears to be an area of significant change in this update. Areas that appear to have reduced value in regards to affecting PageRank are:

  1. Multiple links fromrepparttar 149831 same site or run-of-site links Intelligent and relevant reciprocal links do not seem to have been penalized, probably due torepparttar 149832 increased relevancy factor. If you reducerepparttar 149833 value of irrelevant links and raiserepparttar 149834 value of relevant ones then there is no need to penalize reciprocal links as, done incorrectly, they will penalize themselves.
  2. Links with text around them that indicate they are purchased such as "Partners", "Advertising", etc. Google has and is actively trying to reducerepparttar 149835 value of paid links. This appears to have been moderately successful where there is clear indication thatrepparttar 149836 link is paid for.
  3. Links from sites that hold little relevancy (this factor is based on educated speculation) The relevancy factor appears to have become more important. Links from sites with content related to yours is showing positive results while sites with larger numbers of less relevant links are showing drops in PageRank.

What Does This Mean?

For those of you who have been proactive in your link building, and focused on relevant sites usingrepparttar 149837 Google Directory, searches or a tool like PR Prowler it means, "stayrepparttar 149838 course". Those of you who have been building or buying links based only on PageRank with little concern for it's location, or how it is presented - you will need to adjust your link building efforts accordingly.

What Do I Do - My PageRank Dropped ?!!?

The first thing not to do is panic. Take a deep breath, PageRank is one factor of dozens that Google uses to determinerepparttar 149839 ranking of your page, it is notrepparttar 149840 only thing. Now, visit your main competitors sites - there's a good chance you'll see that they too dropped in PageRank. The plus side to these kinds of updates is that they're universal. It's not as if Google has it in for you specifically and so when they do an update,repparttar 149841 positive and negative impact is felt by all.

Now, if you've noticed that everyone around you has stayedrepparttar 149842 same or increased in PageRank try to remember this, there's nothing you can do about where you're currently positioned in regards to PageRank and it will probably be another 3 months before Google updatesrepparttar 149843 public PageRank again so ... start building some good quality (high relevancy, solid PageRank) links, work towards and increase inrepparttar 149844 next update.

Panicking now won't help, intelligent reaction will.

What Happens Now?

Traditionallyrepparttar 149845 search engine results will begin to fluctuate based onrepparttar 149846 new visible PageRank 3 to 7 days after they are visible. This does not have to berepparttar 149847 case as Google's had these numbers all along but it's worked this way inrepparttar 149848 majority of cases in recent history. So monitor your search engine positions overrepparttar 149849 next week or two and watch for changes. Try to hold back on making major changes to your site during this time as oftenrepparttar 149850 final positions will differ from those that can be viewed duringrepparttar 149851 shuffling. In a couple weeks time evaluate where you stand and tweak your site as necessary but don't spend too much time on that ... you have a solid link building effort to undertake.

Dave Davies is the CEO of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over four years and has a solid history of success. Beanstalk is happy to offer guaranteed SEO services to its clients.

How Real SEO Analysis Works

Written by By Michael Murray, VP of Fathom SEO

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Page Caching Google isrepparttar best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar – a Word or Excel document will do. List your strategic pages – say about 10 for starters. Applyrepparttar 149120 Top 300 rule, check your rankings and recordrepparttar 149121 cache dates. Over time, those dates form patterns that can help you determine when Google will return next – enabling you to time your next set of SEO updates.

If you’re not inrepparttar 149122 Top 300, you can still get some perspective fromrepparttar 149123 page cache analysis if you’re still planning to optimize a given page. It’s easy to findrepparttar 149124 page – if it’s in Google’s index. Just enterrepparttar 149125 URL as your search phrase or find some unique text fromrepparttar 149126 page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grabrepparttar 149127 cache date.

The bottom line is that you need to track you’re progress before making changes torepparttar 149128 strategic SEO pages.

Michael Murray is vice president of Fathom SEO, a search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game."

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