Google PageRank Explained

Written by Tony Zhu

Continued from page 1

The answer to this question varies greatly between different sites. Sometimes a couple links from other PR7 or PR8 pages will do. Onrepparttar other hand, you may need hundreds of backlinks from PR3 or PR4 pages.

7. I've acquired many backlinks to my site. Why isn't my PR improving?

There are many reasons why you may not be seeingrepparttar 128229 results. First of all, if you see PR5 for a page,repparttar 128230 real PR may be PR5.0000 to PR5.9999. You have no way of knowingrepparttar 128231 exact PR of your site. Thus, you are simply not seeingrepparttar 128232 results. Secondly, Google might have done a PR algorithm update. Lastly,repparttar 128233 PR ofrepparttar 128234 pages that are giving you incoming backlinks might have changes, thus changing your PR as well.

8. How often do PR change?

Results may vary (a week to six months).

9. Why is my PR inrepparttar 128235 Google Directory different than my toolbar PR?

Google uses a different scale for measuring PageRank inrepparttar 128236 Google Directory.

10. Why is it so much harder to go from PR6 to PR7 than from PR5 to PR6?

Google Pa geRank value goes up logarithmically. (i.e. going from PR9 to PR10 may look likerepparttar 128237 same as going from PR1 to PR2, but is actually 1000 times more difficult). The exact logarithmic scale is unknown, but there has been speculation that it may be around 5. (i.e. going from PR2 to PR3 is 5 times more difficult than going from PR1 to PR2)

11. I just lost all my PR!

Don't panic just yet! Check to see if your PR is white-barred or grey-barred (white or grey inrepparttar 128238 PR ind icator). If it is white barred, then your PR will probably come back. However, if your PR is greyed, then it means that Google saw your site as having used unethical SEO techniques (e.g. selling/buying PR, keyword stuffing). Also, Google sees and as two different pages. In this case,repparttar 128239 PR ofrepparttar 128240 page is spread between these two UR Ls.

12. If PR is virtually useless, then why is it so expensive to "buy"?

Overrepparttar 128241 years there have been many misconceptions about PR. Sites with higher PR claim that PR is valuable so that they can make more money selling links. Gradually,repparttar 128242 misconceptions quietly built up.

13. What's up withrepparttar 128243 PageRank formula I see onrepparttar 128244 Net?

You may have seen a formula to determine PR. I cannot say thatrepparttar 128245 formula is untrue, but it'srepparttar 128246 implementation ofrepparttar 128247 formula that is in question. Just remember,repparttar 128248 Internet is NOT all about PageRank!

Tony Zhu is the owner of an online business resource website,, the largest free resource for the new and experienced home business owner. At, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more. Everything FREE!

Five Key Fundamentals you need to know for a successful Search Engine Marketing Strategy

Written by Gregg Kell

Continued from page 1

At some point, you’ll also want to grow your search engine marketing channel. Studies have shown that organic listings are chosen first by 70% ofrepparttar people viewing search results. That means you can sharply increase your search engine traffic by appearing inrepparttar 128228 organic results onrepparttar 128229 first page of Google and Yahoo.


It’s important to measure how much business is being generated (ROI) byrepparttar 128230 marketing dollars you are spending on your search engine marketing strategy.

Do rising bid prices scare you away from search engine marketing? They shouldn't if you know which of your ads are winning customers and which are not. Measurement can tell you that and skilled split testing and maximizerepparttar 128231 conversion rate. Split testing is a key value-add provided by professional Search Engine Optimization Professionals.


Search engine campaigns are easy to set up and for that reason easy to neglect. You must monitor your campaigns regularly becauserepparttar 128232 search engines often introduce new features that can help you market your on-line business. If you neglect your campaign, even for a short while, you might find that you've dropped out of sight. An ongoing relationship with Search Engine Optimization Professionals can reduce this risk.


Don‘t be afraid to “tinker” withrepparttar 128233 creative part of your search engine marketing strategy. Sometimes a small word or text change can double or even triple your click-through rate or conversion rate.

Try it, just to see what happens. It won't ruin your budget and might just put you atrepparttar 128234 top of your game.

In conclusion,repparttar 128235 Internet isrepparttar 128236 most cost effective marketing opportunity ever. By mastering these five fundamental elements to search engine marketing you can be amongrepparttar 128237 top performing websites in your industry.

Gregg Kell is President of Kell Solutions a website design firm and search engine optimization firm based in Laguna Niguel, CA

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