Google PageRank: Not Worth The Worry

Written by John Metzler

Continued from page 1

If you're working to increase your link popularity through reciprocal links and refuse to link to web sites that are lower than PR 5, rethink your strategy. Well-designed, well-ranked sites with informative content are always a safe bet to link out to. That was my basic strategy with a client of mine,

They have a PageRank 4 (atrepparttar time of writing this article, January 2005) and rank at #6 on Google for 'bed and breakfast directory' (without quotes). The #7 result has a PR 6 andrepparttar 127804 next three spots inrepparttar 127805 first page of results are PR 5 web sites, all higher than my client. This example is repeated throughoutrepparttar 127806 Web and proves that preoccupying yourself with PageRank can result in losing sight of more important ranking factors.

John Metzler is a Senior Vice-President at Abalone Designs ( which offers Search Engine Optimization at affordable prices.

META Tags Explained and How To Use Them For Ranking

Written by Frank Kilkelly

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Description META tag:

Inrepparttar past this tag was used to specifyrepparttar 127803 text that would appear in search engine results alongsiderepparttar 127804 link to your site. Keywords could be placed into this text to influence ranking. However it was abused similar torepparttar 127805 Keywords META tag and has befallenrepparttar 127806 same fate, meaning it is not as useful as it once was. Some search engines do not display it in their results (most notably Google, which retrievesrepparttar 127807 text from content on your page) and do not use it to rank a site. Having said that some search engines do still use it so again it is a mistake to ignore it completely.

Descriptions placed into this tag should, strangely enough, be very descriptive ofrepparttar 127808 page or site they reside in. Include a few relevant keywords/keyphrases that you are optimizing for inrepparttar 127809 description and try to limit its length to 25-30 words. Also try to use no more than two sentences.


Although not as important as they once where,repparttar 127810 META tags can still influence a search engine when it comes to deciding whether your web page is relevant or not.

Keywords META tag:

15-20 keywords, include misspellings of keywords/keyphrases

Description META tag:

Include keywords/keyphrases, 25-30 words, no more than two sentences.

Frank Kilkelly is a Search Engine Optimization (SEO) Expert and Webmaster at, a complete search engine optimization resource. The highlight of the site is an SEO forum for discussion of the latest techniques and tips to improve the ranking of your web site.

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