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Google News Alerts - Ezine anyone?

When you think about it, you are giving Google your email address to get related articles to search term delivered to your inbox, how does this differ from any other regular newsletter? Are we going to start seeing Google Adwords within news alerts? Will they consider giving large corporations opportunity to advertise within their email alerts as a one time mailing! I hope not.

More and more we are seeing less of Google we once knew and have come to love (A search bar with some great results). Since Google's IPO, development team at GG are starting to launch applications online that are starting to resemble what we now know as great Yahoo Portal.

Will there be any difference? Probably not.

One Great Point About Google News:

They have given you ability to customize your page to show whatever news topics you want. Simply look at right side for a button that says "Customize this page New!". Once you click on this link a drop down box shows you all main topics you have listed within your page. Simply click on topic you wish to customize or remove. The best part of it all is that you can click on "Add a custom section" and simply search for topic you wish to have listed on your page.

All in all you can create an entire custom news page (author articles) that relate to your industry.

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Martin Lemieux is the president of the Smartads Advertising Network. Smartads helps their clients to maintain a strong presence online

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5. Join a link co-op. Co-ops such as one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to network. In return, ads they define are displayed across entire network. The best part of ad networks such as one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

6. Buying ezine ads is a paid method of advertising, but it works, because it is most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring you most and best traffic.

7. Ad Swaps can be an exellent source of advertising. Start by writing some killer copy (to coin a phrase...there are many free articles and ebooks writen on subject). Simply use your favorite search engine and type in...how to write ad copy. I googled this as I am wriying this and it showed 12,400,000 results. WOW! Once you have your ad written, search out Ezines that are in same catagory as your business or service. Again use your favorite web search. Build yourself a list of ezines and then email them asking if they except ad swaps. Include your ad in your corrospondance with ezines so they can see what you are offering. Another place to check for ezines is to type in Ezine directories in your seach engine. Look up ezines in your catagory of business or service. Most listings will tell you if they except ad swaps and peramiters of ad such as how many lines and how many characters per line. Don't forget to ad your website url in your ad.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding, is knowing about link development. Maybe in early 90’s idea of “if you build it they will come” might have been true. But in year 2005 internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links search engines will all but ignore your site.