Natural Optimization specialists never really focused on optimization of contact and location pages on websites, but now it's becoming a vital tool to drive more qualified traffic to sites. In order to make sites local search-ready, they should start creating sitemaps that include every store location and then build individual landing pages for each specific location with a brief overview of store along with a map and detailed directions. Without this, Google does not have a path to index pages and information. Doing this small step will increase your qualified traffic as well as increase sales in your retail store or business.

By making your keywords city-specific and including more location-specific information on your site, Google Local can access your contact information and, as a result, drive more related traffic to your site.

Take Hard Rock Café. Their Web site is an ideal example of a site that is perfectly optimized for local Search Engines like Google Local. When entered in as a search term, Hard Rock Café's number one listing links to their home page's restaurant location page. Search users can instantly access information on Hard Rock Café in general, as well as learn more about location and contacts.

Local search is one of most hyped areas of development in Search industry today. Other Search engines including Yahoo!, Ask Jeeves, MSN and CitySearch are hot on Google's tail to perfect their own versions of local Search Engines. Soon, not having your site optimized for local Search Engines will make your business's site obsolete. The impact of local search is already apparent, and it is still only in its infancy.

While most sites see drastic reductions of traffic from May to August, certain summer-oriented sites tend to be protected from summer burn. May, June and July kick off blockbuster movie season, drawing millions of visitors to Cinema sites. According to movietickets.com, traffic to their site rose 66% to 600,000 visitors and Twentieth Century Fox Film reported that web site traffic jumped 26% to 372,000 visitors. For lucky few online Cinema sites, summer’s heat fires up traffic.

Weight loss and travel sites have also seen increased summer usage in past as people try to slim down before venturing to beach.

As noted above, Internet traffic regains strength beginning in mid-August. E-commerce and apparel site usage increases dramatically with back-to-school sales, and by September, vacationing begins to decline and general Internet usage rises to normal levels.

The important thing to note for online businesses is that decreased traffic doesn’t necessarily have to mean decreased profits. Make most out of summer Internet traffic and prepare your site for fall and winter traffic increases. Now is perfect time to update and optimize your site.