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Natural Optimization specialists never really focused on optimization of contact and location pages on websites, but now it's becoming a vital tool to drive more qualified traffic to sites. In order to make sites local search-ready, they should start creating sitemaps that include every store location and then build individual landing pages for each specific location with a brief overview of store along with a map and detailed directions. Without this, Google does not have a path to index pages and information. Doing this small step will increase your qualified traffic as well as increase sales in your retail store or business.
By making your keywords city-specific and including more location-specific information on your site, Google Local can access your contact information and, as a result, drive more related traffic to your site.
Take Hard Rock Café. Their Web site is an ideal example of a site that is perfectly optimized for local Search Engines like Google Local. When entered in as a search term, Hard Rock Café's number one listing links to their home page's restaurant location page. Search users can instantly access information on Hard Rock Café in general, as well as learn more about location and contacts.
Local search is one of most hyped areas of development in Search industry today. Other Search engines including Yahoo!, Ask Jeeves, MSN and CitySearch are hot on Google's tail to perfect their own versions of local Search Engines. Soon, not having your site optimized for local Search Engines will make your business's site obsolete. The impact of local search is already apparent, and it is still only in its infancy.
Rob Young, Manager of Natural Optimization and Creative Director of full-service interactive marketing and advertising agency UnREAL Marketing Solutions, has been with the company since its inception in 1999. Young oversees the Natural Optimization and Creative departments.