The next growth area will be hundreds of thousands of verticals, driven by small businesses exploiting areas and needs that fortune 500 companies can not fill efficiently. The search engine company that gets most advertisers on its side will win market share, and winning will require ability to service everybody, not just super sophisticated internet super geeks.

However, many private companies not sanctioned by Google, have sprung up in order to try to bridge gap between Google Adwords program and ability to advertise efficiently on Google and achieve a high ROI. One such company is http://adwordstraining.org that offers free video training and free frequently updated information at http://marketingnewsblog.adwordstraining.org

Simple training videos are available on site, as well as an advertiser self study course to get non-technical people up to speed with Google Adwords advertising.

Between Google's extensive training program of Google Professionals and private training by private companies, this knowledge gap may be bridged, and in process a whole new industry of Google Adwords Marketing companies may be created, to facilitate knowledge gap between Google and advertisers that want to take advantage of enormous advertising reach afforded by paid search.

But, this might not be enough for Google to keep its lead, as advertisers often follow path of least resistance in getting their messages out, and they are ones funding growth of search engine industry.

Where those advertisers ultimately go will determine ultimate victor in ever growing search engine wars, and winner is by no means secure at this point.

Steve Blom Founding Partner InTouch Media Group http://www.intouchmediagroup.com

“This is a very exciting time. This year is beginning of a fresh period of expansion in Hollander Consultants’ history. The upcoming series of websites will be a great enhancement to our educational and marketing efforts,” said Fred King, CEO of Hollander Consultants.

Hollander Consultants was recently named one of top 50 companies to work for in Oregon by Oregon Business magazine, leading publication for Oregon businesses.

Hollander Consultants is one of leading national consulting firms in United States and Canada for combined dentistry, optometry and veterinary professions and uses administrative systems developed by business management pioneer, L. Ron Hubbard.

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