Google Has An Achiles Heal - Will Their Competitors Notice?

Written by Steve Blom

Continued from page 1

The next growth area will be hundreds of thousands of verticals, driven by small businesses exploiting areas and needs thatrepparttar fortune 500 companies can not fill efficiently. The search engine company that getsrepparttar 140784 most advertisers on its side will win market share, and winning will requirerepparttar 140785 ability to service everybody, not justrepparttar 140786 super sophisticated internet super geeks.

However, many private companies not sanctioned by Google, have sprung up in order to try to bridgerepparttar 140787 gap betweenrepparttar 140788 Google Adwords program andrepparttar 140789 ability to advertise efficiently on Google and achieve a high ROI. One such company is that offers free video training and free frequently updated information at

Simple training videos are available onrepparttar 140790 site, as well as an advertiser self study course to get non-technical people up to speed with Google Adwords advertising.

Between Google's extensive training program of Google Professionals and private training by private companies, this knowledge gap may be bridged, and inrepparttar 140791 process a whole new industry of Google Adwords Marketing companies may be created, to facilitaterepparttar 140792 knowledge gap between Google andrepparttar 140793 advertisers that want to take advantage ofrepparttar 140794 enormous advertising reach afforded by paid search.

But, this might not be enough for Google to keep its lead, as advertisers often followrepparttar 140795 path of least resistance in getting their messages out, and they arerepparttar 140796 ones fundingrepparttar 140797 growth ofrepparttar 140798 search engine industry.

Where those advertisers ultimately go will determinerepparttar 140799 ultimate victor inrepparttar 140800 ever growing search engine wars, andrepparttar 140801 winner is by no means secure at this point.

Steve Blom Founding Partner InTouch Media Group

Steve Blom is a founding partner of InTouch Media Group, a publicly traded company specializing in the online marketing field.

Hollander Consultants Plunges into Blogging

Written by Matthew Bratschi

Continued from page 1

“This is a very exciting time. This year isrepparttar beginning of a fresh period of expansion in Hollander Consultants’ history. The upcoming series of websites will be a great enhancement to our educational and marketing efforts,” said Fred King, CEO of Hollander Consultants.

Hollander Consultants was recently named one ofrepparttar 140580 top 50 companies to work for in Oregon by Oregon Business magazine,repparttar 140581 leading publication for Oregon businesses.

Hollander Consultants is one ofrepparttar 140582 leading national consulting firms in United States and Canada forrepparttar 140583 combined dentistry, optometry and veterinary professions and usesrepparttar 140584 administrative systems developed by business management pioneer, L. Ron Hubbard.


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