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With Google Sitemaps you can decide importance placed on these pages by using priority XML tag. This rating system is relative - it only relates to pages on your own site.
Likewise, you can also indicate how frequently your pages changes by using changefreq XML tag. More or less instructing Google when your page will be updated or changed. This is a win-win situation for everyone - Google gets freshest content for its users and you gain more control of frequency of updates done with your site or web pages. This may have a direct influence on profitability of your web site.
For those who are actively marketing thru search engines and keywords - Santa may have come a little early this year. Of course, jury will be out for awhile but Google Sitemaps will probably have a positive impact on your bottom line.
What it means for Google:
For those of us who have been following and watching RSS wildcard for past couple of years - it takes away some of frustration and a little of puzzlement from Google seemingly total disregard of RSS.
RSS is not a fad, it is not a trend and it's not going away. Instead, its importance is growing. It is fast becoming 'the' way data is moved on web. One could even speculate that in very near future all web pages will have an RSS component - perhaps a hybrid of 'XML/HMTL' or an embedded XML code that will work with all browsers, search engines and servers.
For Google to ignore growing importance of RSS, blogging, podcasting, broadcatching, RSS featured Firefox browser, MyYahoo, not to mention all those orange XML logos popping up on most of major sites on web - is beyond comprehension. Why Google does not have an RSS search on its main search engine page still seems baffling. Bringing out a homepage and not including an RSS feature is just foolhardy (They may introduce this feature later).
For those firmly in RSS corner, Google's continued disregard for RSS became more than a little frustrating to observe. It was downright rude! Perhaps Google was waiting to incorporate RSS in a program like this new XML sitemaps? Can this mean that Google has finally accepted importance of RSS and they're starting to make amends? More importantly, could there still be a few more RSS goodies in Google Jar left to be announced?
One can only speculate but when it comes to RSS and Google, lets just hope this is start of a beautiful friendship.
To add RSS to your Site within minutes -download this simple RSS Report and Guide. Copyright © 2005 Titus Hoskins of BWMagic's Free Marketing Tools & Guides This article may be freely distributed if this resource box stays attached.