Google Contest - Nigritude Ultramarine

Written by S. Housley

Continued from page 1
repparttar frenzy, 'nigritude ultramarine', is likely to bring outrepparttar 127947 best andrepparttar 127948 worst in optimization tactics. The black magic optimization techniques that are suspected in having sites banned from Google are likely to be exercised, along with tried and true optimization practices. Immediately afterrepparttar 127949 contest was announced experts snapped up hyphenated domain names and began tweaking their text. Many experts were surprised to see how quickly 'nigritude ultramarine' made its way intorepparttar 127950 Google's listings, with new listings appearing daily it is clear thatrepparttar 127951 contest is well underway.

The experts will be atrepparttar 127952 mercy of Google and any new algorithms implemented overrepparttar 127953 course ofrepparttar 127954 next two months. Experts will have to anticipate and update on a regular basis, to ensure that they are able to obtain and retain a strong listings.

Results The results ofrepparttar 127955 contest are unlikely to have any lasting effects, as Google will likely implement filters that will prevent search engine experts from reapingrepparttar 127956 rewards of any tactics that are found to be effective. Regardlessrepparttar 127957 sense of adventure and a method of testing Google are intriguing.

About the Author - Sharon Housley manages marketing for NotePage, Inc. a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at , and

Is Your Website Ready For Local Search Engine Traffic

Written by John Jantsch

Continued from page 1

There are no hard and fast rules and even if there were they would change but here are some things you need to begin to think about to bury your competition inrepparttar local search game.

Title tags - Probably one ofrepparttar 127946 most important info on your page anyway so make sure your title reads something like "YOURFIRMNAME Kansas City's oldest bakery

H1 tags - Make sure that your keywords for your site and your geography have H1 tags - The Best Baked Brioche in Peoria, Il

Content - Add your address and phone number early and prominently (not a bad thing for every page really)

Meta tags - Opinions vary onrepparttar 127947 usefulness of these but there are some tags that may gain usefulness depending on howrepparttar 127948 search engines refine their methods. meta name="zipcode" content="64105,64113,64112,64110,64106,66207,66208,66210 meta name="city" content="Kansas City" meta name="state" content="Missouri, Kansas" meta name="ICBM" content="39.10246, -94.59009 City, State, and Zip code tags are pretty self explanatory butrepparttar 127949 ICBM one is a bit out there but kind of cool too.

If you go torepparttar 127950 GEOUrl Address Server you can locaterepparttar 127951 exact latitude and longitude of your business. That's what those two numbers afterrepparttar 127952 ICBM tag are. (Of course I think that isrepparttar 127953 same system they use to target bombs.)

Linking - Make your internal links local friendly - Instead of "Remodeling Projects" use "Omaha Kitchen Projects"

DMOZ - The Open Directory Project is a directory of sites that are listed by human volunteers. It seems that getting listed here gives you high marks with search engines so you need to do it but make sure that you go forrepparttar 127954 Regional listings allrepparttar 127955 way down to your town. It is unlikely (and not very useful) that you will get listed for a broad category, particularly if you don't provide world-wide service. Go forrepparttar 127956 poodle clipping section of your town and you will have better luck.

Other Directories - Another good reason to get listed in DMOZ for your town is that other local directories like Verizon's Smart Pages and SBC's Yellow Pages rely on these listing as well. Byrepparttar 127957 way, get listed in as many of these phone book type of directories like Smart Pages as you can. Some are free and there is speculation that initiallyrepparttar 127958 big search engines will rely on these already built local directories.

There...that should keep you busy

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at - get these kinds of killer tips weekly by sending an email to

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