You’ll notice that I keep using word “relevant”. Links from non-relevant sites or from pages that contain only links and no valuable content may actually downgrade your site ranking in Google, as it may be perceived as “SPAM”.

Establishing Free, Relevant Content:

Your site won’t rank very well if it only contains one page filled with sales pitches for your product or service. The Internet is about information, and to improve your ranking you need to offer free information on your chosen topic to your visitors. Some people do this in form of articles from themselves or other authors. The more content that you have, more likely people are to find something valuable on your site, hence more likely you are to rank well in search engine results.

Which brings us back to why you should pursue a high Google ranking. The reason lies in tactics mentioned above. Simply put, process of establishing links to your website from other quality sites related to your topic, and fact that your site has quality content on it, will greatly improve your chances of making sales to your customers through your website, regardless of whether or not you rank well on Google. Your efforts will be well placed if you focus on links and content. A number of quality inbound links can generate significant, highly targeted traffic to your website even without a high ranking search engine listing.

The effects of pursuing inbound links and relevant content on your website’s traffic will be positive, regardless of your ranking on Google or any other search engine. So go ahead and try to drive your site as high as possible in Google ranking. You will certainly build a solid foundation for your website along way.