Google Chase a Worthwhile Endeavor

Written by Will Dylan

Continued from page 1

You’ll notice that I keep usingrepparttar word “relevant”. Links from non-relevant sites or from pages that contain only links and no valuable content may actually downgrade your site ranking in Google, as it may be perceived as “SPAM”.

Establishing Free, Relevant Content:

Your site won’t rank very well if it only contains one page filled with sales pitches for your product or service. The Internet is about information, and to improve your ranking you need to offer free information on your chosen topic to your visitors. Some people do this inrepparttar 128143 form of articles from themselves or other authors. The more content that you have,repparttar 128144 more likely people are to find something valuable on your site, hencerepparttar 128145 more likely you are to rank well in search engine results.

Which brings us back to why you should pursue a high Google ranking. The reason lies inrepparttar 128146 tactics mentioned above. Simply put,repparttar 128147 process of establishing links to your website from other quality sites related to your topic, andrepparttar 128148 fact that your site has quality content on it, will greatly improve your chances of making sales to your customers through your website, regardless of whether or not you rank well on Google. Your efforts will be well placed if you focus on links and content. A number of quality inbound links can generate significant, highly targeted traffic to your website even without a high ranking search engine listing.

The effects of pursuing inbound links and relevant content on your website’s traffic will be positive, regardless of your ranking on Google or any other search engine. So go ahead and try to drive your site as high as possible inrepparttar 128149 Google ranking. You will certainly build a solid foundation for your website alongrepparttar 128150 way.

Will Dylan is the Author of “Small Business Big Marketing” a powerful e-book for small businesses available through his website . Will also offers article and news release writing services. You can contact Will at

Is Search Engine Positioning Dead? (The Truth May Surprise You!)

Written by Jesse Horowitz

Continued from page 1
Think about that. They did not stumble upon one of your ads, or wander past a hyperlink to your site. And they did not get a banner ad thrown in their face. They maderepparttar decision to actively searchrepparttar 128142 keywords that brought them to YOUR website. And when they get there, they are ready and willing to do business with you. Atrepparttar 128143 very least, they are seriously considering it! But merely getting your website "indexed" or listed inrepparttar 128144 search engines is not enough. In order to get any significant traffic fromrepparttar 128145 search engines, your website must be listed withinrepparttar 128146 top 30 search results (preferablyrepparttar 128147 top 20). Very rarely will anyone look beyondrepparttar 128148 first 30 results returned from a search. This makes perfect sense becauserepparttar 128149 most relevant sites are always listed atrepparttar 128150 top. So if your prospect does not find what they want withinrepparttar 128151 first 20 to 30 listings, they will simply do a new search. If your site falls anywhere belowrepparttar 128152 30th listing, you do not stand a chance against anyone inrepparttar 128153 TOP-20. Hence, it should be your goal to achieve Top 20 positions. So how do you get your website listed inrepparttar 128154 top 20? 1.You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.) 2.You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have verifiable clients that currently have multiple Top 20 rankings). 3.You can do nothing at all. But as you have seen fromrepparttar 128155 third party statistics I referenced above, search engine positioning is something you cannot afford to ignore. Whichever choice you make, I hope that your eyes have been opened torepparttar 128156 tremendous profit potential that exists with top search engine placement.

Jesse Horowitz is a marketing consultant & CEO of To find out more about top search engine placement and how you can attract targeted traffic with multiple Top 20 rankings - visit You may also call 562-592-5347

    <Back to Page 1 © 2005
Terms of Use