Google Bombing or Legitimate SEO?

Written by Mike Banks Valentine

Continued from page 1

The ? technique for tracking traffic is even recommended by Pay-Per-Click engines which give instructions to advertisers usingrepparttar technique to track clickthroughs from PPC ads. Appending "?overture-keyword" torepparttar 127891 end of PPC destination URL's makes that visior who clicked your ads show up in your log files and allows you to knowrepparttar 127892 phrase that delivered that visitor and thatrepparttar 127893 visitor originated from Overture. SEO's have always used # and ? to advantage in an incremental fashion to optimize client sites. The jump links to named anchors is routinely used by SEO's by placing keywords inrepparttar 127894 #named-anchor links.

This works particularly well on long FAQ pages and on glossary of terms pages. Instead of doing what most do and using <.ahref="#FAQ1" rel="nofollow"> Keyword Phrase<./a> instead we use < a href="#keyword-phrase" rel="nofollow"> Keyword-Phrase< /a>. Of course you'll need to use it again inrepparttar 127895 anchor tag at < a name="keyword-phrase">< /a> Again, just an incremental tidbit to increaserepparttar 127896 use ofrepparttar 127897 keyword phrase by a slight margin THROUGHOUTrepparttar 127898 site in that same incremental fashion, without being excessive. The same is done with image filenames < img src="keyword.gif"> second level directory names /keyword-phrase/keyword.html, page filenames, and embedding links in visble page text keyword phrases < a href="keyword-phrase.html" rel="nofollow"> Keyword Phrase < /a> rather thanrepparttar 127899 worthless < a href="wordfrag4.htm" rel="nofollow"> Click Here< /a>

Every once in a while someone re-discovers these incrementally valuable techniques and attempts to abuse them a la "Google Bombing" (as discussed inrepparttar 127900 WebProWorld forum) and they get abused obscenely by overly agressive folks that risk being banned in order to gain short term advantage for their own sites.

This leadsrepparttar 127901 search engines to downgrade or penalize those who abuserepparttar 127902 techniques. SEO is not made up of a single technique used to compulsive levels. Wholistic SEO is using many techniques moderately for incremental gains. When you get obsessive about any one technique it leads to trouble.

Stay out of trouble please!

Mike Banks Valentine is SEO for Mesothelioma Attorney Referral Service Contact Mike Improve your site Free Tutorials

Creative Ways to Gain Links

Written by Jason Rickard

Continued from page 1

Here are some sites to start with: : Your free press release goes to google news( and searchengines like yahoo, msn altavaista and you can viewrepparttar history and statistics. For this release, your article must be professional. One ofrepparttar 127890 best press release websites i come across. You can issue free press release which goes to related websites and article posting websites. For a fee of 60+ only, your article goest to various news sites like yahoo news, not sure of this) and related big news websites.

Article Submissions - The second great way to gain links is to submit articles. Do you have a web design site? Write an article about Google starting to index flash sites. All ofrepparttar 127891 good submission sites allow you to put an aboutrepparttar 127892 Author section with links to your site in it. This gives you an instant link fromrepparttar 127893 site you submitted it to but MORE IMPORTANTLY, these sites allow other website owners to boost their content by including YOUR article in their websites. The only thing they ask is forrepparttar 127894 article and your link to not be modified. Write a good article and you may see 100's of one way links within weeks. Write 10 great articles and.... well you getrepparttar 127895 idea.

Here are some sites to start with:

Good Luck!!

Jason Rickard is the webmaster of and owner of .*Article may be reprinted provided it is not altered and links are live.*

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