Google And Duplicate Content

Written by Richard Lowe

Continued from page 1

Different domain names for different markets - you might also want to reference your site by different names in order to target different markets. You could, for example, have a site about search engine optimization and want to target both SEO and web designers. Thus domain names like and would make sense.

www - Any good webmaster knows his or her site needs to be referenced with and withoutrepparttar www.

Okay, so what'srepparttar 128337 smart thing to do? Well, it is possible that search engines do compare a limited number of pages to check for duplication. They could certainly check if someone reported something, and they might check directly linked pages (although this is still a heck of a lot of overhead for very little benefit).

Of course, Google andrepparttar 128338 other search engines can account for a hefty percentage ofrepparttar 128339 traffic received by a site. In fact, sometimesrepparttar 128340 number can exceed 70 percent. So it's wise to spend some time ensuring that you are totally clean when it comes to search engine optimization. In other words, a technician from any search engine should be able to examine your site down to it's smallest detail and find no evidence of any kind of search engine spamming (attempting to get higher rankings by unethical means). This is absolutely critical to a site's survival forrepparttar 128341 long term.

Keeping that in mind, here's what I tend to do.

Multiple domains - Using multiple domains torepparttar 128342 same site has a tremendous number of advantages. Thus, I tend to followrepparttar 128343 advice given by others: take advantage of permanent redirection. In other words, set up a redirection (a 301 status code) which simply tellsrepparttar 128344 browser "this page has moved, proceed to this page, andrepparttar 128345 move is permanent. This tellsrepparttar 128346 spider aboutrepparttar 128347 redirection with no possibility of misunderstanding, yet allows forrepparttar 128348 multiple domains.

Republished articles - I allow others to republish many of my articles, and at this time I have records of over 10,000 of them all overrepparttar 128349 internet on thousands of web sites. This is not a problem, as these articles are sent in text format. The webmaster must then drop this text into his site, which requires some reformatting and shuffling around. Thus,repparttar 128350 finished articles may haverepparttar 128351 same text butrepparttar 128352 formatting is very, very different. This is a highly respected method of gaining a large number of incoming links: I give you something (an article, i.e., content) and you give me something (a link back to my site).

Mirroring - I haven't needed to do this yet, so I have no advice as to what to do if a site requires actual, physical multiple versions of itself. I would tend to just do it overtly (out in repparttar 128353 open) and not worry about it.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

A new Web Marketing ROI Calculator - Part 2

Written by Robin Nobles

Continued from page 1

Chris: "Yes you are right aboutrepparttar JavaScript. There is also a cookie place on their browser that keeps track of people that come take a look and return later to buy."

Question: What if someone is using both PPC and SEO program. How isrepparttar 128336 cost is distributed? Do we have to plug inrepparttar 128337 cost for each program to calculate ROI?

Chris: "If all you want to track is SEO, just don't putrepparttar 128338 code intorepparttar 128339 entry pages you use for PPC or use separate PPC entry pages. The same is true for PPC. You can separate these by only placingrepparttar 128340 code into unique pages you use for PPC."

Question: So forrepparttar 128341 conversion, we need to create two conversion pages: one for PPC and one for SEO?

Chris: "No, just differentiaterepparttar 128342 entry pages. You can userepparttar 128343 same conversion page."

Question: How do we know if it'srepparttar 128344 right keyword that generated a lead since people browse from page to page?

Chris: "The entry code is placed in all pagesrepparttar 128345 search engines are referring visitors to. This way Keyword Tool will trackrepparttar 128346 entry and watch to see if it converts into a sale. You can placerepparttar 128347 code in just one page or as many pages as required--there is no limit. You can even haverepparttar 128348 same code in an include file in your template. This way KeywordTool watches refers from all your pages."

Question: Do we need to dorepparttar 128349 data entry for keywords and PPC?

Chris: "There is no data entry; KeywordTool looks forrepparttar 128350 keywords as they are used on search engines, not how we think they should be used. This way you can discover good keywords you got listings for and didn't know it."

In Conclusion

If your ROI is important to you, which is should be!, KeywordTool ( will certainly help you determine your conversions rates andrepparttar 128351 return on your investment for any traffic throughrepparttar 128352 search engines, directories, and pay-per-click engines. It's a sharp program with a lot of handy features.

Robin Nobles, Director of Training, Academy of Web Specialists, ( has trained several thousand people in her online search engine marketing courses (

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