2. Make it easy for your prospects to take action. Be sure to include a “call to action” in your direct mail piece that helps steer your potential clients into purchasing your product or service. Maybe it’s a time-sensitive offer, “Free Hosting For 1 Year - Offer good until June 6th, 2005.” Or perhaps it’s a coupon code, “Buy One Get One Free - Visit our website or call 1-800-555-5555 and mention code BFREE.” Regardless, it is always a good idea to have your website and a 1-800 number listed on mail piece.

3. Choose path to least resistence. Carefully select type of mailer and message that you want to send. If you send a postcard, then your recipient doesn’t have to actually open anything. So many letters get thrown in trash before ever being opened. A bright, high-color postcard doesn’t have to be opened and will most likely be read by recipient.

4. Make sure that you can track results. By including a coupon code or a unique 1-800 number, you will be able to track which mailing prospect is contacting you from. You must keep good tracking records in order to figure out which mailing gives you greatest response rate.

5. Stay committed to your marketing campaign. So many novice marketers will try a mailing only once. This is a big mistake. Persistence and commitment are both vital if you want to instill confidence in your prospects. After several impressions made on a prospect, it is more likely that prospect will trust your company and purchase your product of service.

If you have any questions or would like help with designing your direct mail campaign, feel free to contact EarthQuake Studios by visiting us at http://www.earthquakestudios.com.

Tip #8: Include "benefit rich" headlines on all your web pages. Many visitors arrive at a web page then immediately click away ...unless something instantly catches their attention.

Tip #9: Continually test and evaluate everything you use or do to promote your business. Allocate 80 percent of your advertising budget to proven promotions. Use other 20 percent for testing new variations. Most businesses using this system continue growing - even in highly competitive markets.

Bonus Tip: Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with them instead of your immediate profit from transaction. They will reward you with repeat sales and referrals ...instead of punishing you by telling everybody they know about their unhappy experience and causing you to lose future customers.

Each of these marketing tips provides a simple, low-cost way for you to boost your sales and profits quickly. All you have to do is to put them into action.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV