Continued from page 1
You have choice to set and forget letting Adwords do it's job but if you want total control and are in a market that is highly competitive, you may want to manage your campaigns in a more hands-on fashion.
There is a trade-off for sure but it's up to you as a business owner to make that decision based on your own risk management criteria.
In marketing there is only one genius - your customer.
You can always hire someone to create great ads but you have no guarantees they will produce a winner straight off bat.
Only putting ad into wild will you determine results.
You may peak in terms of achieving as high a CTR as you can for a particular advert and this could mean you get lazy and only show winner all time. To help keep your competitors guessing you should continually try new ads intermittently though.
Indeed therein lies some very valuable self help tips when it comes to keeping competitors guessing:
Believe it or not you may want to put a 'worse' advert up to reduce your CTR thus dropping you down adwords advert list to help improve your ROI!
You are best using ad optimisation for most of your terms - set it, forget it. Some may need to be broken out into their own campaigns to give you granularity you require. Itís a question of finding out which keywords warrant extra effort.
Tom O'Brien is the director of PDQProspects.com PDQProspects.com - Specialists in Google Adwords and bringing targeted business leads to your website, fast. (c)2005 Visit goarticles.PDQProspects.com to receive the special report: 12 Secrets to improve your Google Adwords Results. You may freely distribute this article if left intact including this copyright notice