Google Adwords Secrets - Tip #1

Written by Tom O'Brien

Continued from page 1

You haverepparttar choice to set and forget letting Adwords do it's job but if you want total control and are in a market that is highly competitive, you may want to manage your campaigns in a more hands-on fashion.

There is a trade-off for sure but it's up to you as a business owner to make that decision based on your own risk management criteria.

In marketing there is only one genius - your customer.

You can always hire someone to create great ads but you have no guarantees they will produce a winner straight offrepparttar 136508 bat.

Only puttingrepparttar 136509 ad intorepparttar 136510 wild will you determine results.

You may peak in terms of achieving as high a CTR as you can for a particular advert and this could mean you get lazy and only showrepparttar 136511 winner allrepparttar 136512 time. To help keep your competitors guessing you should continually try new ads intermittently though.

Indeed therein lies some very valuable self help tips when it comes to keepingrepparttar 136513 competitors guessing:

Believe it or not you may want to put a 'worse' advert up to reduce your CTR thus dropping you downrepparttar 136514 adwords advert list to help improve your ROI!

You are best using ad optimisation for most of your terms - set it, forget it. Some may need to be broken out into their own campaigns to give yourepparttar 136515 granularity you require. Itís a question of finding out which keywords warrantrepparttar 136516 extra effort.

Tom O'Brien is the director of - Specialists in Google Adwords and bringing targeted business leads to your website, fast. (c)2005 Visit to receive the special report: 12 Secrets to improve your Google Adwords Results. You may freely distribute this article if left intact including this copyright notice

How your online business can generate loads of free traffic from articles

Written by Christopher Kyalo

Continued from page 1

Then you must really be prepared to test and test and test again. Even when you start to experience some minor successes with your articles, that is in factrepparttar time you should increaserepparttar 136493 number of tests you are carrying out with your free articles marketing campaign.

Tests teach you a lot and with each new test you introduce, you learn something new and valuable that you can use to improve your business even more.

And what is more, when you have found a way to build up your opt-in email list as you go along (this can easily be done by offering some valuable information or e-course available only via email) you will actually be growing your client data base. Growingrepparttar 136494 list of your prospects and clients whom you can email regular updates to later is extremely important.

It is important to ensure that your articles are both interesting and useful to your target market. Avoid any sales letter-approach here. In factrepparttar 136495 more you sound like an expert genuinely out to help,repparttar 136496 more successful your articles marketing campaign will be.

You can of course find loads of valuable information on how to write articles (even if you are not a writer) and where to post them at my blog. Seerepparttar 136497 resource box of this article forrepparttar 136498 address.

Christopher Kyalo is a writer/marketing expert who has made money online only by posting free articles. Visit his blog NOW which is loaded with valuable free information at;

    <Back to Page 1 © 2005
Terms of Use