Google Adwords – Manipulating Keywords For Success

Written by Halstatt Pires

Continued from page 1

Phrase Match

Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tellsrepparttar Adwords platform to only show your ad when a search is conducted forrepparttar 142809 particular order of your keyword phrase. Usingrepparttar 142810 phrase match option for “travel journals”, my ad would appear when someone search for a phrase with “travel journals” in it, but not “journals travel”. To use phrase match for keyword phrases, you simply place quotation marks around them.

Exact Match

Exact match is…exact match. It isrepparttar 142811 most targeted option. You should use it only if you want your ad to appear in searches forrepparttar 142812 exact keyword phrase as written. For instance, if I want my ad to appear in searches for “travel journals” and nothing else, I will userepparttar 142813 exact match. To selectrepparttar 142814 exact match option, simply place brackets (“[]”) aroundrepparttar 142815 keyword phrase.

Negative Match

No,repparttar 142816 negative match option doesn’t involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for “Amazon travel journals”. I would simply listrepparttar 142817 keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.

The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

10 Reasons To Sell A Fee Based Subscription Ezine

Written by Anton Cheranev

Continued from page 1

8. Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.

9. You could transform your fee based content into another product to sell. It could be an ebook, video, audio book, report, book, etc.

10. You could become known as an expert onrepparttar topic of your fee based ezine. You may get hired by other businesses to do speaking engagements.


Anton Cheranev

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