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When getting started with Goto.com you'll get better results if you choose many keywords or phrases to bid on. Minimum recommended to start is 20, but I'd recommend more for better results. When bidding on key terms try to bid enough to get your listing into one of top 3 positions. The top 3 listings are guaranteed to show up on Goto's partner sites like Direct Hit and some of other top search engines and will appear as "partner" or "sponsored" links.
Your bids and keywords can be edited at anytime with use of "Direct Traffic" center control panel. Reports are also emailed to you on a monthly basis showing all activity and current rank for each word.
Google AdWords Program: http://adwords.google.com/adwords/
Google's program is fairly new and creating a big buzz online. The way it works is you create a short classified ad and then select keywords you want to be found under. When someone does a search on a key phrase you've chosen your ad will appear on results page on right hand side of page.
Pricing for ad words is based on position in which they're shown. Google positions ads based on how many users click on it over time. Current rates are $15.00, $12.00 and $10.00 (per thousand impressions, or ads shown) for positions 1,2 and 3 and $8.00 per thousand for positions 4 through 8.
Accounts are easy to open with a credit card and Google even walks you through ad creation process. You'll get best results by choosing keywords that are very specific to your website. Stay away from common keywords that will rack up impression charges and not bring you any customers.
Ads are limited to 25 characters for title and 35 characters for 2 text lines and visible URL. After registering you are given access to site via a user name and password so you can view reports on your clickthroughs and impressions. Ad campaigns can also be easily added to, started and stopped at will.
Spending money on marketing your website is a given. If you're going to pay search engines money make sure you're spending it with a "results based" model like Goto or Google so you know you're getting best "bang" for your buck. Sure, you have to spend money, just spend it wisely.
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Subscribe to "Ezine Ad Auction Authority" and be kept up to date on new auctions as they're added and much more email@example.com- To advertise on the website send mailto:firstname.lastname@example.org