The unique formula of Google AdWords is that you can't reach #1 position only by increasing your bidding price. Google also considers your Click Through Rate (CTR). CTR is a value that represents how many click-throughs (clicks on your ad) you get among your ad's impressions. Too many difficult words..?

OK, let's try it this way... Impressions is frequency of your ad's appearance in search engine's result page. If your ad appears 500 times, than your ad's impression is 500. But, of course you don't get a click everytime your ad shows up. From those 500 impressions, perhaps you only get 1 click. This makes your CTR = 1/500 = 0.002 = 0.2%

The better CTR you have for an ad, lower you have to bid for same position.

That means, Google also rewards good content of your ad. When your ad gets a lot of click-throughs, that means you have a good ad and Google rewards you for that! Your ad is good according to Google if your ad is relevant with content of your site.

In Google AdWords, rich ones don't always win... smart ones do!

Of course there are still a lot of things we haven't touch regarding Google AdWords, but we have to do it later. After all, this is a quick overview for beginners, right?

Copyright 2005 Farid Aziz.

Strategic Internet marketing isn’t only figuring out who your customers will be; you have to serve them in a way that your competition doesn’t. By way, who are your competitors? What are their strengths and weaknesses? How can you better serve customer that they can? Give your customers a clear choice between you and your competition. Build trust with both your clients and your suppliers as well.

There are other elements in sound strategic Internet marketing. Some things to consider in your overall plan are: Business location, whether at home or in an office, site content, publicity and advertising, and linking with other sites. By using strategic Internet marketing, you are taking a giant step toward future success.

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