Google - The Ultimate Web Writers Style Guide

Written by Nick Usborne

Continued from page 1

Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.

3. Make your text links relevant and descriptive

A text link that says, “More...” or “Click here” or “Learn More...” tellsrepparttar reader nothing aboutrepparttar 127807 destination page.

Visitors scan your text links inrepparttar 127808 same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.

Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.

>> Concluding thoughts...

By all means use a traditional style guide. They are great for getting your grammar right and choosingrepparttar 127809 right words. That said, many of them conflict in their recommendations as torepparttar 127810 correct online terms. To some, a web site is a web site, to others it’s a website.

But back to Google as a style guide for a moment. This whole exercise, this make-believe about Google being a digital, interactive style guide is all aboutrepparttar 127811 importance of writing for your readers.

Yes, what I have been talking about it usingrepparttar 127812 correct keywords and phrases inrepparttar 127813 appropriate places.

However, too many people write their pages with Google asrepparttar 127814 primary audience. I think that’srepparttar 127815 wrong approach. You get a clunky text flow that, intuitively, feels wrong torepparttar 127816 reader.

Instead, write with a clear understanding of what your readers need. Do this and you’ll find thatrepparttar 127817 best keywords fall intorepparttar 127818 right places with an appropriate frequency.

And Google will reward you.

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his site. You'll find articles and resources on how to make money as a freelance writer at

5 Things to Keep an Eye on in the SEO World in 2005....

Written by Bobby Heard

Continued from page 1

3) What this about a new search engine that is going to index every site onrepparttar internet, EVERY 10 seconds? has turned a few heads with it’s claims. Site owners have reported Become Bots spidering “like crazy”. It’s all quite hush, hush, however and you need to have an invite in order to test it out. It should be interesting to see what they’re capable of if and when they decide to go live. I’ll go out on a limb and say that it’s a household name by this time next year.

4) MSN will scraprepparttar 127806 “beta” tag on February 1st from it’s sparkling new search engine, which is currently live at and Bill Gates thinks it will rival Google. There is a lot of debate over this issue, but there is no denying that it is far better thanrepparttar 127807 old chugger they were using before. Love him or hate him, Gates has most likely given a hard right torepparttar 127808 chin of Yahoo!, which seems to be suffering from a magnitude of quality problems. MSN will be second to Google in total searches in 2005.

5) PR still has importance. However, it is also decreasing in value. PR is only based onrepparttar 127809 quantity and quality of links (both inbound and outbound) fromrepparttar 127810 given web page. The most obvious reasoning forrepparttar 127811 declining importance theory is due torepparttar 127812 fact that on any given search on Google,repparttar 127813 PR of each page seems to have barely any correlation with it’s place inrepparttar 127814 rankings. For all you PR lovers out there, hold on to your toolbar’s tight, because this could be a bumpy ride.

Bobby Heard ( is the Vice-President of Abalone Designs (, which offers great SEO results at affordable prices.

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