Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.

3. Make your text links relevant and descriptive

A text link that says, “More...” or “Click here” or “Learn More...” tells reader nothing about destination page.

Visitors scan your text links in same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.

Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.

>> Concluding thoughts...

By all means use a traditional style guide. They are great for getting your grammar right and choosing right words. That said, many of them conflict in their recommendations as to correct online terms. To some, a web site is a web site, to others it’s a website.

But back to Google as a style guide for a moment. This whole exercise, this make-believe about Google being a digital, interactive style guide is all about importance of writing for your readers.

Yes, what I have been talking about it using correct keywords and phrases in appropriate places.

However, too many people write their pages with Google as primary audience. I think that’s wrong approach. You get a clunky text flow that, intuitively, feels wrong to reader.

Instead, write with a clear understanding of what your readers need. Do this and you’ll find that best keywords fall into right places with an appropriate frequency.

And Google will reward you.

3) What this about a new search engine that is going to index every site on internet, EVERY 10 seconds? Become.com has turned a few heads with it’s claims. Site owners have reported Become Bots spidering “like crazy”. It’s all quite hush, hush, however and you need to have an invite in order to test it out. It should be interesting to see what they’re capable of if and when they decide to go live. I’ll go out on a limb and say that it’s a household name by this time next year.

4) MSN will scrap “beta” tag on February 1st from it’s sparkling new search engine, which is currently live at search.msn.com and Bill Gates thinks it will rival Google. There is a lot of debate over this issue, but there is no denying that it is far better than old chugger they were using before. Love him or hate him, Gates has most likely given a hard right to chin of Yahoo!, which seems to be suffering from a magnitude of quality problems. MSN will be second to Google in total searches in 2005.

5) PR still has importance. However, it is also decreasing in value. PR is only based on quantity and quality of links (both inbound and outbound) from given web page. The most obvious reasoning for declining importance theory is due to fact that on any given search on Google, PR of each page seems to have barely any correlation with it’s place in rankings. For all you PR lovers out there, hold on to your toolbar’s tight, because this could be a bumpy ride.