Google - Internet Democracy?

Written by Thomas Jenkins


Continued from page 1

"If some people have more votes than others, then surely this underminesrepparttar democratic fabric on which Google is said to be based."

Another crack in Google's claim to be democratic isrepparttar 127750 fact that some votes are worth more than others. The higher a site ranks on Google,repparttar 127751 higherrepparttar 127752 value of its votes. This seems reasonable, a high ranking site must have useful content, (to have been linked to by other sites, although this page may, indeed, have purchased these links!) therefore it is likely to link to another site with valuable content. However, it is notrepparttar 127753 fairness of Google's system that this article is questioning, it is its claim to be democratic. Weighted voting cannot exist in a truly democratic system.

Overall, Google's system is indeed 'uniquely democratic', inrepparttar 127754 sense that is unique compared to any democratic system I know of. With; multiple voting, some votes being worth more than others, buying votes and more, it is extremely doubtful that Google is indeedrepparttar 127755 democracy ofrepparttar 127756 Internet.



Thomas Jenkins is owner of www.JKomp.com Web Design company.


Search Engine Updates vs. SEO

Written by Bruce Zhang


Continued from page 1

If we think search engine traffic from Google is really an incentive to try it free before you buy. This time, Google decides to lurerepparttar major corporations to testrepparttar 127749 benefits of search traffic. Major corporations will likely increase their spending in online advertising and those news agencies may even drop their law sues against Google if they seerepparttar 127750 traffic from Google justifies that their sites benefit from including in Google index database.

Is thisrepparttar 127751 real driving force behind last update? Only Google knows. If you own Google, however, you will dorepparttar 127752 exactlyrepparttar 127753 same.

Will this negatively impactrepparttar 127754 user experience? - maybe and maybe not. What isrepparttar 127755 real difference betweenrepparttar 127756 #1 spot andrepparttar 127757 site that ranks #100? -repparttar 127758 backlinks. Backlinks don't alterrepparttar 127759 quality of a page at all.

When they say technology, they mean business. Major technology changes are always driven by business needs. It has nothing to do with "good" or "bad".

Strategies to Cope with search Engine Updates

The Internet andrepparttar 127760 Web was once hailed asrepparttar 127761 new medium andrepparttar 127762 new opportunity for small business and site owners. They will be disappointed as big three peek into fortune 500 companies's deep packets. There're strategies they can use to cope withrepparttar 127763 search engine updates, however.

1. Create a portfolio of website using different SEO techniques. If some of your sites get hammered in a updaterepparttar 127764 rest may benefit fromrepparttar 127765 update. 2. Generate traffic from all major search engines. 3. Userepparttar 127766 search traffic to build loyal user bases. 4. Build sites similar torepparttar 127767 sites of well-established companies. The tags, on-page, off page optimization techniques will become less and less important as major corporations aren't interested in those types of things that geek webmasters are interested.

Bruce Zhang operates a website http://www.4th-media.com that automatically aggregates and categorizes SEO news, new articles, and forum threads from over 50 sources daily ( http://www.4th-media.com/newsbot/ ) to help webmasters and SEO professionals to keep up with the latest development in search engine marketing. The website also offers original thoughts on SEO.


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