Google's Next Big Move

Written by David Leonhardt


Continued from page 1

2.Google might look atrepparttar concentration of inbound links across a website. If most inbound links point torepparttar 128312 home page, that is another possible indicator of a link exchange, or at least thatrepparttar 128313 site's content is not important enough to draw inbound links (and it is content that Google wants to deliver to its searchers).

3.Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back torepparttar 128314 linking domains. If a high percentage are reciprocated, Google might reducerepparttar 128315 site's PageRank accordingly. Or it might set a cut-point, dropping from its index any website with too many of its inbound links reciprocated.

4.Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links andrepparttar 128316 other has none. But why should Google send its searchers down a dead-end street, whenrepparttar 128317 information highway is paved just as smoothly on a major thoroughfare?

5.Google might weigh a website's outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.

Google might use a combination of these techniques and ones not mentioned here. We cannot predictrepparttar 128318 exact algorithm, nor can we assume that it will remain constant. What we can do is to prepare our websites to look and act like a website would on a "democratic" Web as Google would see it.

For Google to hold its own against upstart search engines, it must deliver on its PageRank promise. Its results reflectrepparttar 128319 "democratic" nature ofrepparttar 128320 Web. Its algorithm must prod webmasters to give links on their own merit. That won't be easy or even completely possible. And people will always find ways to turn Google's algorithm to their advantage. Butrepparttar 128321 techniques above can sendrepparttar 128322 Internet a long way back to where Google promises it will be.

The time is now to start preparing your website forrepparttar 128323 changes to come.

David Leonhardt is an online and offline publicity specialist who believes in getting in front of the ball, rather than chasing it downhill. To get your website optimized, email him at info@thehappyguy.com . For a copy of Donít Get Banned By The Search Engines: http://thehappyguy.com/SEO.html . For a copy of Get In The News: http://thehappyguy.com/publicity-self-promotion-report.html .


Relatively Speaking

Written by Dan Reinhold


Continued from page 1

As you holdrepparttar opened envelope from today's mail containingrepparttar 128311 letter announcing thatrepparttar 128312 18 year old, Dow Jones listed company you represent is rewarding your efforts with a three-day all expense paid cruise torepparttar 128313 Bahamas.

And Uncle Henry, AGHAST that you did not send your kids to preschool - "They'll be way behindrepparttar 128314 other kids!!"

But somehow, your little first grader is reading at a third grade level. And there's never been any vague messages about your kid getting hurt, butrepparttar 128315 doctor said...

They tell you it's not real work, just a hobby.

Ahh yes...it's all inrepparttar 128316 family.

With two boys, a dog, a cat, a wife and a household to keep together to boot, Dan Reinhold isrepparttar 128317 editor of WAHumor to hang on to his sanity by showing how insanerepparttar 128318 work-at-home community can be. Work at home? You deserve a laugh!

Subscribe at WAHumor-subscribe@topica.com Send something WAHumorous to WAHumor@yahoo.com Do both and enter our monthly drawing!



With two boys, a dog, a cat, a wife and a household to keep together to boot, Dan Reinhold is the editor of WAHumor to hang on to his sanity by showing how insane the work-at-home community can be. Work at home? You deserve a laugh!

Subscribe at WAHumor-subscribe@topica.com Send something WAHumorous to WAHumor@yahoo.com Do both and enter our monthly drawing!




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