Google's Groundbreaking AdWords Select Program

Written by Lee Traupel

Continued from page 1

It's very important to spend quality time creating your sponsored link as this isrepparttar "online ad" that people will view inrepparttar 128343 midst of search results and competing sponsored links (in some cases). You haverepparttar 128344 ability to create a short headline coupled with two lines of text with approximately 35 characters per line -repparttar 128345 headline must be succinct and hard hitting andrepparttar 128346 related text should backfillrepparttar 128347 headline with supporting words that convey what goods or services your company provides.

Keyword selection can berepparttar 128348 most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impactrepparttar 128349 keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.

Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume.

Wordtracker Keyword Research Tool

You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensuresrepparttar 128350 keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker ( is an industry standard keyword analysis tool that those of us inrepparttar 128351 online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.

Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc., a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact.

Should You Submit your Web Site to Yahoo! ?

Written by Alan Grissett

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Now known simply as, "Yahoo! Express", this service isrepparttar sole avenue for commercial businesses to submit sites torepparttar 128342 directory, and it initially costs $299. But, as of December 28, 2001, there is a new wrinkle inrepparttar 128343 fold. Yahoo! now charges an annual listing fee. Any commercial site submitted throughrepparttar 128344 Yahoo! Express service after December 28, 2001 will be charged an annual listing fee of $299. Simply put, if a commercial site doesn't payrepparttar 128345 annual fee, that site's listing is removed fromrepparttar 128346 Yahoo! directory. Commercial sites submitted before December 28, 2001 are offrepparttar 128347 hook; They will remain inrepparttar 128348 directory but will not have to payrepparttar 128349 annual listing fee.

So, now forrepparttar 128350 big question: Is a Yahoo! listing worth payingrepparttar 128351 initial $299 submission fee andrepparttar 128352 annual listing fee? That depends. Are you confident enough that your site is of sufficient quality to be listed? Can you afford to gamble for a year to test whether your listing is paying off? Do you know how to get a good listing - one that will generate more traffic for you? Before even considering submitting, these questions need to be addressed and answered.

Alan is the lead developer for InfoServe Media, LLC (, a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.

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