Google's Good Writing Content Filter

Written by Joel Walsh

Continued from page 1

JavaScript-formatted internal links. Most ofrepparttar websites use JavaScript for their internal page links. Again, that's notrepparttar 151166 best web design practice, but there are worse things you could do. Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than halfrepparttar 151167 web pages,repparttar 151168 keyword did not appear more than three times, meaning a very low density. Many ofrepparttar 151169 pages did not containrepparttar 151170 keyword at all. That may just demonstraterepparttar 151171 power of anchor text in inbound links. It also may demonstrate that Google takes a site's entire content into account when categorizing it and deciding what page to display.

Sub-headings. On most pages, sub-headings were either absent or inrepparttar 151172 form of images rather than text. That's a very bad design practice, and particularly cruel to blind users. But again, Google is more forgiving.

Links: Most ofrepparttar 151173 web pages contained ten or more links; many contain over 30, in defiance ofrepparttar 151174 SEO bugbears about "link popularity bleeding." Moreover, nearly allrepparttar 151175 pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefitrepparttar 151176 website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.

Originality: a significant number of pages contained content copied from other websites. In all cases,repparttar 151177 content was professionally written content apparently distributed on a free-reprint basis. Note:repparttar 151178 reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usuallyrepparttar 151179 majority ofrepparttar 151180 page. Recommendations

Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly inrepparttar 151181 case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to dorepparttar 151182 content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hitrepparttar 151183 "back" button when confronted withrepparttar 151184 unpalatable text, sorepparttar 151185 increased traffic is just wasted bandwidth.

If you write your own content, make sure that it passes throughrepparttar 151186 hands of a skilled copyeditor or writer before going online.

Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.

Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange forrepparttar 151187 right to publishrepparttar 151188 content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.

In short, if you have a mature website that is already indexed and getting traffic, you should consider making surerepparttar 151189 bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.

Joel Walsh is the owner, founder and head-writer of UpMarket Content. To read more about website content best practices, get a consultation with Mr. Walsh, or get a sample page for your site at no charge, go to the SEO website content page:

How The Right Domain Name Can Improve Your Sales

Written by Kate Fox

Continued from page 1

Choosing a domain name like this also hasrepparttar added advantage of telling your customer EXACTLY what you can do for them. No questions or confusion. ('Do they sell laptops? Do they sell laptop parts or add ons? Do they fix laptops?')

#2 A good domain name helpsrepparttar 151061 search engines rank you for your chosen keyword.

Although this is still up for much debate, many webmasters and SEOs think that a domain name with your top keywords in it is much better than a domain name without your keywords.

They think that search engines userepparttar 151062 domain name to help rank your website. So, in theory, someone with a website about affiliate programs would rank higher (all other things being equal) if their domain name was than if their domain name was

Tip: Try to include your top keyword or keyphrase in your domain name if you can - but not atrepparttar 151063 expense of your audience. If they can't remember it, they probably won't come back or recommend it to anyone.

#3 A good domain name establishes you as an authority on your specific niche.

I was advising someone justrepparttar 151064 other day who wanted to start their first affiliate marketing website. They were about to makerepparttar 151065 same mistake almost all newbies make: choosing a domain name that was way too general.

Here'srepparttar 151066 thing: Unless you haverepparttar 151067 resources of Amazon, Yahoo or, you just can't compete withrepparttar 151068 overly general sites. Successful marketers will tell you thatrepparttar 151069 most profitable websites are found inrepparttar 151070 niches. A good domain will reflect your niche and, as such, establish you asrepparttar 151071 authority in that area.

Think about this, if you need a part for your Toshiba Laptop, would you rather go to a website named or a website called Which one do you think will have a larger selection of Toshiba laptop parts? Which one do you think isrepparttar 151072 authority on Toshiba laptop parts?

Choosing a good domain name can help you stand apart and keep your customers coming back to buy more. By following these three tips, you can chooserepparttar 151073 right domain name and skyrocket your website sales.

Kate Fox is contributing writer to Web Conversion: How To Sell More With Your Website

For more free tips and articles on how to improve your web conversion rate and make more sales, visit:

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